New Product Development Processes Improvement Of GDZX Agricultural Technology Company

This paper finds out the problems of the new product development process of GDZX agricultural technology company by using benchmark target evaluation method and the enterprise strategy management analysis methods and combine the management of integrated product development(IPD).The mainly problems of new product development process of GDZX agricultural technology company shows the following aspects: 1.The development of new products has not been combined with the development strategy of the company,which leads to blind and the target market is not very specific.2.The new product development has not perfect market information collection and analysis system,the perception ability of market changes is poor,the product development is not systematic,can not satisfy the customer demand very well.3.The development process of new products is carried out with serial mode,which leads to a lot of unworthy product concepts to take up more time in the new product process,resulting in waste of development resources.4.The key point process of the new product development process is not clear and the process is too complicated,which seriously affects the operation efficiency of the process.For these problems,the new product development process is linked with the company development strategy and new product planning is formulated under the guidance of the company development strategy.The target of new product development is more clearly,and the layout of different crop control products is more reasonable.Market information collection and analysis system has been established according to the guidance of new product planning.The ability of collect and analyze market information and market change or trend forecast have been improved for new product development related personnel.Through the collection and analysis of market information,new product development process can better meet customer needs.The process composition model of GDZX agricultural technology company were adjusted,serial mode of new product evaluation process,new product validation and registration process were adjusted to series and parallel mode.Greatly shorten the unqualified products in the new concept of retention time of the whole process of the system,saves the resources to better develop potential products,improve the efficiency of new product development,shorten the product development cycle.At the same time,for the GDZX agriculture company's new product development process,the key node product verification process were optimized,and further clarify the main responsibility departments,simplify the process approval,and improve the success rate of product verification.