Research On Optimization Of Underground Commercial Layout Of Shenzhen Chegongmiao Subway Station

In recent years,the construction of rail transit has increased day by day,and the Shenzhen Metro has also ushered in the construction of the fourth phase of the rail transit network.Faced with the pressure of construction and the huge cost of later operations,Shenzhen Metro has gradually shifted from the development of land resources to the development of underground commercial spaces.The successful operation of Liancheng Xintiandi Underground Commercial Street provides a model for the development and operation of underground businesses,but it has also emerged the poor operation of Che Gongmiao Underground Commercial Street.The business operation status is closely related to the layout of the underground commercial space.From the perspective of the underground commercial layout,this article selects four representative underground commercial streets for investigation and analysis,and finally determines the most conventional linear space layout as the main research object,Taking the spatial layout of Che Gongmiao underground commercial street as an example,the commercial space is studied,the influencing factors of the commercial layout are analyzed,and the corresponding layout optimization strategy is proposed,which provides the basis for support from qualitative and quantitative directions.Follow-up underground commercial layout provides a reference plan.This article mainly introduces the background and concepts related to underground business,and explains the theoretical basis and feasibility of applying the SWOT model and spatial syntax theory to this article.The second chapter conducts field research of the underground commerce of Shenzhen Metro stations,presents the current layout of the subway business area,analyzes the current problems the subway business faces,and proposes a template that others may reference when engaging in subway commerce at home and abroad.The third chapter examines the case of Chegongmiao Underground Commercial Street,analyzes the influencing factors of the commercial space layout one by one,and proposes the direction the subway commercial layout should take via the SWOT model.These factors are commercial scale,commercial positioning,spatial organization,format layout,and business model.The spatial sentence theory is used to further verify and support the SWOT model by examining the feasibility of the spatial plan through data calculation and simulation,to propose an optimization direction.To do this,methods such as line segment analysis,visual field analysis,and agent simulation – applied to spatial sentences – to establish the relationship between space and people;specifically how behavior changes depending on the space.People's familiarity and perception,and how it effects the flow of people,are also analyzed – all to verify the effectiveness of the spatial organizational layout.According to the quantitative results,Chapter 4 further adjusts the size and layout of spatial elements to achieve space optimization.At the same time,the quantitative data is used to verify the improved business model.Additionally,the new business model and investment promotion method,based on market demand,are incorporated as influencing factors on spatial layout and effects the selection of subway commercial management methods to promote future growth and development.Through the calculation of future revenue,the economic benefits of the final optimization plan are obtained.