Research On J Bank's Retail Business Transformation Under The Impact Of Internet Finance

After more than 20 years of rapid development in China,the Internet has obviously changed people's behavior and habits,and has also born a variety of new forms of "Internet N".Internet finance is one of the most influential.Research at home and abroad has proved that technological innovation usually leads to disruptive changes in traditional industries.Internet finance is to rely on its scientific and technological innovation,so that the traditional finance represented by banks face severe transformation challenges.Retail is the first and most vulnerable of the major sectors affected by banking.And because of the stability advantage of its business development,banks will continue to pour now and in the future oblique focus on the development of the business sector.Therefore,it has relatively high significance and value to analyze and study the impact of Internet finance on the retail business of commercial banks.This paper mainly uses three methods to carry out research around the above topics.The first is to start with the literature research method,synthesize the academic research results at home and abroad,and expound the relevant theoretical basis of Internet finance and commercial bank retail business;the second is to make comparative analysis on the traditional finance and Internet finance of commercial banks through comparative analysis,so as to pave the way for the optimization of retail transformation of commercial banks.Finally,at the end of the paper,some retail banks face the relative common strategic thinking of Internet financial transformation,hoping to provide some suggestions for domestic commercial banks to better "insert the Internet wings" to realize the re-takeoff.Through the case analysis,refining the common characteristics and anticipating the future direction are the main research features of this paper.Through research,we find that the biggest and most intuitive impact of Internet finance on commercial banks is on channels and customers.Internet finance under the support of information technology,channel online and offline contact at any time,convenient and efficient and open and transparent,customer sensory experience and behavior habits have changed.This is a challenge for banks,but it can also be an opportunity to accelerate the transformation of business thinking and the use of financial technology.In the future development of the financial industry,there is a symbiotic relationship between the traditional finance represented by commercial banks and Internet finance.Commercial banks need to speed up the transformation of thinking,break the inherent logic,make full use of Internet technology means and marketing model,locate the full amount of customer management,lay all channel services,and build "borderless" banks.