Research On The Impact Of Manager Reputation And Equity Structure On Earnings Management Of Retail Listed Companies

As one of the important components of the national economy,the retail industry has continuously increased its sales in recent years,making an inestimable contribution to the rapid economic and social development of China.The listed companies in the retail industry have developed rapidly,but there are still some problems in their development,such as consumption structure,e-commerce diversion,labor cost growth,profit margin decline,and increasing competition pressure,to a certain extent,it causes the retail listed companies to gen erate incentives to deliver beneficial financial information to the market through earnings management.Existing research shows that the evaluation mechanism of the external market for managers and the shareholding structure have an impact on the earnings management behavior of listed companies in the retail industry.In order to seek private profits,managers increase the degree of earnings management,which not only damages the rights of stakeholders to a certain extent,and hindered the realization of the sustainable development goals of listed companies in the retail industry.Therefore,this article aims to empirically analyze the impact of manager reputation and shareholding structure on the earnings management of listed companies in China's retail industry,and put forward suggestions to improve their excessive earnings management behavior,with a view to improving their governance structure and promoting the healthy development of China's retail companies the goal of.On the basis of systematically combing the relevant research of scholars at home and abroad,this paper first measures the earnings management level of Chinese retail companies from 2003 to 2018 through models,then builds a mathematical model based on mixed panel data,and uses Eviews8.0 to empirically analyze managers the specific impact of reputation and shareholding structure on accrued earnings management and real earnings management of listed companies in the retail industry.The analysis results show that:(1)The media exposure,the source of managers is internal recruitment,the equity concentration have a significant positive impact on the accrued earnings management of retail listed companies;The tenure of managers,the shareholding ratio of outstanding shares have a significant negative impact on the accrued earnings management of retail listed companies;The equity balances,the shareholding ratio of management,the shareholding ratio of national have no correlation with the accrued earnings management of retail listed companies;(2)There is a positive "N"relationship between the real earnings management of retail listed companies and equity balance;There is a positive "U" relationship between the real earnings management of retail listed companies and the shareholding ratio of management;The media exposure of managers,the tenure of managers,the proportion of shares outstanding have a significant inhibitory effect with the real earnings management of retail listed companies;The source of managers is internal recruitment,the equity concentration have a significant positive effect on the earnings management of Chinese retail listed companies;The shareholding ratio of national have no correlation with the real earnings management of retail listed companies;Finally,countermeasures and suggestions are put forward to continue to increase media supervision,broaden the employment channels of managers,appropriately extend the term of managers,and optimize the shareholding structure,in order to improve the earnings management behavior of retail listed companies.