Research On The Development Mode Of Weifang City Based On The Docking Of Agricultural Super Enterprises

In recent years,with the rapid growth of China's agricultural production,the market supply and demand relationship of agricultural products has changed from the traditional seller's market to the buyer's market,many enterprises began to transfer to the downstream,which will guide the demand to the farmers.At this time,the field of market circulation has become the main contradiction hindering the further development of agricultural products industry.The new mode of "agricultural super docking" can promote the integration of production and marketing,Increase the income of agricultural producers,improve the quality of life of consumers,to achieve a win-win situation.As a big agricultural city,Weifang City,with its advantages of local agricultural development,large quantity and high quality of agricultural products,has made some achievements in promoting the docking of agricultural Super enterprises,and to a certain extent solved the problems existing in the circulation of agricultural products.However,Weifang City has encountered new challenges in promoting the docking of agricultural supermarkets.How to deal with the challenges in the docking process has become the most important work of Weifang agricultural super docking.Based on the model of "agricultural super docking" in weifang city as an example,this paper mainly uses literature analysis,SWOT analysis and empirical analysis,field research and other methods to explore the current situation of agricultural super docking in weifang city.This thesis combines the domestic and foreign literature,combs the domestic and foreign research content related to the agricultural super docking,expresses the noun concept and the research theory,This paper analyzes the problems of farmers' cooperative management,thin production line,unequal status of farmers in agricultural super docking,long settlement period of supermarket and imperfect logistics system in Weifang,and analyzes thecountermeasures based on the theory research.Creation of this thesis The new point not only takes Weifang city as the research object,makes the classification to the local agriculture super-docking pattern,but also analyzes the this pattern faces and the government department needs to follow up the support policy.Weifang development of agricultural super docking a useful attempt.Through the research on the model of agricultural supermarket in Weifang,this paper studies the problems existing in the process of agricultural super docking in Weifang and the improvement strategies that need to be adopted.Through the research,it is pointed out that Weifang still needs to use the different modes in the operation of agricultural super docking flexibly according to the local situation,the advanced experience of agricultural super docking at home and abroad,and the operation mode of various consumption terminals.On this basis,we should take measures to expand the scale of agricultural super docking,improve the level of agricultural super docking,consolidate the achievements of agricultural super docking,standardize the operation process of agricultural super docking,and strengthen the guarantee measures,so as to make Weifang agricultural super docking method and quality reach a new and higher level.