Study On The Influence Of Supermarket Dominance On The Stability Of The Relationship Between Farmer Cooperatives' "Agriculture-Supermarket Docking"

Content: The "Farmer + farmer Cooperative + supermarket" model is considered to be one of the best performance models of "Agricultural super docking",and cooperatives are considered to be the best intermediary organization of "Agricultural super docking"."Agricultural Super docking" is beneficial to solve the problem of high cost,low efficiency and difficult implementation of market supervision in traditional agricultural products,and has outstanding advantages in promoting the optimization of agricultural product circulation channels,ensuring the quality and safety of agricultural products and saving transaction costs,and developing rapidly under the support of our government.However,as a supplier of agricultural products because of its own organization,low scale,in the "Agricultural super docking" in a weak position,and as a retail terminal of agricultural products to master the bargaining voice,supermarkets in the "agricultural super docking" process of the exercise of control lead to the instability of the docking relationship,the two sides of the cooperation relationship showed "short duration,Low stability ",hindering the sustainable development of " agricultural super docking ".Based on this,based on the investigation data of 195 fresh farmers ' cooperatives in Jiangxi Province,this paper first describes and analyzes the present situation of the stability of the cooperative "agricultural super docking" relationship.On this basis,the COX proportional risk model is constructed to analyze the influence of supermarket dominance on the stability of cooperative "agricultural super docking" docking relationship.The results show that the admission fee,admission fee collection standard,rebate period,price monopoly on cooperative agricultural products,quality requirements and other factors have a very significant impact on the stability of "agricultural super docking" relationship,supermarkets in all parties in the face of cooperative control of the more concentrated,the wider the scope of control,cooperatives out of the "agricultural super docking" the higher the risk,The shorter the duration of the docking relationship,the lower the stability.The length of the establishment of cooperatives and the level of economic development in the region have a significant impact on the stability of the relationship between "agricultural super docking",the longer the establishment of cooperatives,the higher the level of regional economic development,the longer the relationship between the two sides,the higher the stability.Therefore,supermarkets should properly cede their own control rights in the process of "agricultural super docking" and realize the benign game with cooperatives.Cooperatives should strengthen their own capacity-building and enhance their bargaining power;the government should balance the interests between the two main docking subjects of "agriculture" and "super",supervise the behavior of supermarkets,and take protective measures against cooperatives.