A Research On NM Electric Company's Plan-Implanted Marketing Model

The production of distribution equipment belongs to the traditional manufacturing industry,with low entry threshold and slow technology iteration,especially for small and medium-sized enterprises,it is difficult to improve market competitiveness through technological innovation.The reform and innovation of marketing mode is the only way for current power distribution enterprises.The scheme implantation marketing solution is completed with the participation of customers,designed according to the needs of customers,in line with the special requirements of customers,and beyond the benefits of product functions.In order to develop in the fierce market competition,electrical enterprises must change the single product sales mode according to the characteristics of the industry,and adjust the marketing thinking to start from customer demand.The "scheme implantation marketing" in the electrification industry is a new marketing mode different from channel marketing.By analyzing the market situation,this model can understand the real needs of customers and develop specific technical solutions in combination with the R & D strength of enterprises.This paper focuses on NM electric company's main market-rail transit industry,main products-distribution box products for analysis.Analyzes the process of NM electric company from product marketing to solution marketing,and gives the reference significance of Solution Marketing in industrial product sales.Based on the industry and production introduced the connotation and characteristics of the marketing model of project implantation l,and 4Ps?4Cs?4Rs classical marketing theory.The present situation of NM electric company is evaluated objectively,and the marketing environment of NM electric company is analyzed by using five competitive environment,and then the marketing status and problems of the marketing model of project implantation are analyzed.According to fishbone diagram analysis,NM electric company has weak marketing awareness,fuzzy product positioning,serious homogeneity,imperfect price strategy,disordered channel management and blind promotion.By analyzing and finding out the problems,the marketing model of project implantation is introduced,and the marketing objectives to be achieved by introducing the model are determined.From understanding the needs of customers,finding the problems of customers,expanding the scope of problem-solving,strengthening the ability to solve a single problem,providing solutions and other aspects to build NM electric company's scheme implanted marketing model.Finally,it discusses the implementation strategy of NM electric company's scheme implantable marketing mode.It mainly includes the following aspects: reconstruction of enterprise organizational structure to cooperate with marketing activities,establishment of CRM customer management system to support marketing promotion,optimization of department communication to meet customer demands,and construction of project implanted marketing team.In this paper,NM electric company's industry was sorted out and analyzed,combined with the characteristics of NM electric company's own products,with the support of mature marketing theories,to develop a marketing model suitable for its own characteristics,to promote the company's development in the new situation of transformation and upgrading.