Research On Internationalization Strategy Of CQSF Company Of Rail Transit Equipment Manufacturing Enterprise

In recent years,with the rapid development of the economy and society,people's living standards have been continuously improved,and higher requirements have been put forward for travel.Rail transit has the characteristics of green environmental protection and convenient travel,and has been rapidly developed.Especially the high-speed rail vehicles as a more convenient and fast rail transit product,which has greatly changed the way people travel,and has received widespread attention from all over the world.Therefore,the world rail transit equipment industry has developed rapidly.China attaches great importance to the rail transit industry.Especially in recent years,the country has mentioned rail transit to a strategic height and has given sufficient attention.With the rapid development of the domestic economy,the software and hardware strength of domestic related enterprises has been greatly improved.While developing domestic business while internationalizing,the rail transit equipment industry is facing historic development opportunities.However,because China's related enterprises started the international development process late and lacked international experience,they encountered many difficulties in the development process and also had great resistance.CQSF,a rail transit equipment manufacturing company,is a large state-owned enterprise.It is committed to technological innovation and provides reliable and safe rail transit passenger equipment products.After years of development,it has been quite large and has a high influence in China.However,in the past few years,the company's development energy and resources investment were mainly concentrated in the domestic market.The overseas market development was not fully paid attention to.The international operation was still in its infancy,and the overseas income had not yet reached 10%.Guided by the relevant theories of internationalization strategy,this paper takes the internationalization strategy of CQSF,a rail transit equipment manufacturing enterprise,as the research object,draws on the academic frontier theory,uses the literature research method,and consults the company's own by consulting a large amount of literature and academic materials.The internal and external environment faced by the company analyzed the threats and opportunities,advantages and disadvantages,and developed various target strategies such as overseas income and internationalization indicators,and summarized the promotion of market upgrading and the implementation of overseas mergers and acquisitions.The content is the future development direction of CQSF in international operation.The CQSF internationalization strategy research implemented in this paper can effectively guide international management and international market development.At the same time,it also has certain reference and reference value for the internationalization of other state-owned enterprises in the same rail transit equipment manufacturing industry.