Research On Motivation And Performance Of Sunac China's Acquisition Of Wanda

In the global economic situation of continuous integrated development,the government's macro-control on the real estate industry is becoming more and more strict,the market competition is increasing,the difficulty of acquiring land resources and the high cost of financing in the real estate industry are increasing,which make the profitability of the real estate enterprises decline.In order to improve their own competitiveness and cope with the increasingly complex market environment,enterprises are also constantly exploring new ways of development Seeking breakthrough and development.At present,more and more enterprises choose M & A to expand their own development scale.The analysis of the motivation and performance of real estate enterprises' m & A will contribute to the development of real estate enterprises' m & A at present.Sunac China has a high position in the real estate industry,and the scale of M & A is large,with many times of M&A.Therefore,this paper selects Sunac China as a typical enterprise.We need to have a deep understanding of the development of Sunac China holding company and Wanda company,the direction of brand development,the process of M & A in detail,use the event analysis method to analyze the short-term market wealth effect of Sunac China M & A Wanda,analyze the financial data,balance sheet,cash flow statement,profit statement and financial indicators of Sunac China to evaluate the impact of the M & A on the performance of Sunac China.Through understanding the background of M & A of the two companies and the market environment at that time,this paper analyzes the motives of M & A parties,which are respectively to cope with the market pressure,obtain good land resources,diversify the development of brand effect,obtain good economic effect,and obtain certain market competitiveness.The motivation of the acquired party is to get rid of some capital pressure and start the transformation from valuing assets to neglecting assets.Analyze the performance of M & A from the financial point of view.The operation ability,profitability and growth ability have been improved.M & A has been successful for the development of financial situation of Sunac.Good customer reputation has been achieved in terms of market effect.All over the country,Sunac China culture and tourism industry has been developed.Internal processes have been improved.In terms of innovation ability,staff learning and training have been carried out in terms of behavior and ideology to develop culture and tourism industry Step up the growth of Sunac culture and tourism group.It can be said that this M&A has brought a positive impact on the development of Sunac China.