Motivation And Performance Analysis Of Associated Mergers And Acquisitions

From the first time in 1895 until 2016,there have been six mergers and acquisition waves in the world.In China,due to the large-scale strategic policy of industrial upgrading and supply-side reform in economic development,mergers and acquisitions in the domestic capital market are also emerging.Among many mergers and acquisitions in China,affiliated mergers and acquisitions are especially common.This article selects the case of the acquisition of Shanghai Bacchus Wine by the shares of Bairun Co.,Ltd.as the research object.By studying this case,analyze the M&A performance and motivation,and provide some reference for future related mergers and acquisitions or similar transactions.The research structure of predecessors' motivation and performance is mostly only M&A motivation--M&A performance analysis.This paper takes M&A performance as a basis for M&A motivation analysis.Firstly,analyzes the short-term and long-term performance of M&A cases,and then based on performance,analyze the results to find the motivation for the acquisition that fits this case.The expected contribution of this paper is mainly to link M&A motivation and M&A performance together to show a clearer vision,and to find out the M&A motivation of M&A through M&A performance through finding theory or through logic analysis.The article makes the analysis of the motivation of mergers and acquisitions more convincing.This paper is divided into six parts,including introduction,literature review,theoretical basis,M&A event research,case study,and conclusions and recommendations.