Research On The Impact Of Big Data Development Level On Enterprice Investment And Financing Decisions

With the continuous improvement of the Internet and the continuous advancement of technology,big data has gradually become popular around the people and gradually penetrated into the field of financial accounting.With the concept of electronic invoices,and “fourth report”,the development of big data has brought huge technological changes to corporate financial management.Therefore,this paper studies the impact of big data on corporate investment and financing decisions.Help to enhance the awareness of big data management in the decision-making level of enterprises,and improve the management efficiency and decision-making level of enterprises.This paper first analyzes the investment and financing decisions of big data development impact enterprises,combines the theory to select the influencing variables of the investment and financing decisions of enterprises,and builds a regression model;the 2016-2017 domestic big data disclosed by China Electronic Information Industry Development Research Institute the top 100 companies in the development index are sampled.After screening,the sample is subjected to multiple linear regression.The results show that the big data development index is positively correlated with the investment scale and return on investment of the enterprise,indicating that the level of big data development of the enterprise increases.The scale of investment and return on investment of enterprises will also increase accordingly;the intensity of R&D investment of enterprises is also positively correlated with the development level of big data.The big data development index also has a positive correlation with the financing efficiency,endogenous financing rate and debt repayment rate of enterprises.The main reason is that with the development of big data level,the analysis of financial decision-making by enterprises is more accurate and can obtain more benefits.It is transformed into the internal financing of the enterprise.At this time,the freedom of use of funds is greatly increased,and the financing cost is also reduced,so the financing efficiency is improved.And as the company's income increases,the enterprise has long-term or short-term solvency.It will also be improved.This paper expands the theoretical research on the decision-making of enterprise investment and financing by big data development,provides data support for the existing qualitative research,and verifies the direct correlation between the degree of enterprise big data development and enterprise investment and financing decision,for the national and government policies.Providing strong support also provides a reference for the development of corporate investment and financing decision theory applications.T he paper also provides relevant recommendations for enterprises in big data and investment and financing decisions.The management of the company should raise the awareness of big data development,pay attention to enterprise R&D investment,and should reserve talents related to big data.