The Influence Of Tourism Impacts Perception On Residents' Willingness To Developing Tourism

Residents of tourism destination have an important impact on the sustainable development of local tourism.In this regard,the academic community has long reached a consensus.However,how to produce its influence and how to function mechanism remains to be further studied.At present,Hainan is building an international tourism consumption center,so it is urgent to mobilize the enthusiasm of local residents and let more residents participate in tourism development.Among them,properly handling the relationship between tourism development and local residents is the key link.Based on the theory of stakeholders,the theory of tourism community participation and the theory of social exchange,combined with the current situation of tourism development in Hainan Province,this paper establishes a structural equation model according to the research path of residents' perception of tourism impact-subjective well-being-the impact of tourism development intention,and analyzes tourism impact through statistical analysis.The direct effect of response perception on Residents' willingness to develop tourism is explored by using subjective well-being as an intermediary variable.In this paper,375 questionnaires were collected through the questionnaire,of which 325 were valid,and the effective recovery rate was 86.7%.SPSS24.0 and AMOSS22.0 were used to test the reliability and validity of the data,and the relationship among residents' perception of tourism impact,subjective well-being and tourism development intention was analyzed.Through the analysis,the following conclusions are drawn:(1)the positive perception of tourism impact on tourism development intention of residents has a significant direct positive impact(? = 0.72,P < 0.01);(2)the positive perception of tourism impact on residents is mediated by subjective well-being,which has a significant indirect impact on tourism development intention(? = 0.45 × 0.13 = 0.0585,P < 0.01);(3)the negative perception of tourism impact on Residents Knowledge has no direct impact on tourism development intention,but it has a significant indirect negative impact on tourism development intention(? =-0.11 × 0.13 =-0.0143,P < 0.01)with subjective well-being as the intermediary;(4)residents' subjective wellbeing plays an intermediary role between tourism impact perception and tourism development intention,and the intermediary rate is 0.092.According to the research conclusion,it is suggested that in the process of tourism development,the tourism development subject should strengthen the consultation with the community residents,listen to the residents' suggestions for the tourism development,let more residents participate in the tourism development,and really do a good job of building and sharing a better life.