The Study On Perception Of Stakeholders To Tourism Development Impacts In Wushan,Chongqing

With the further development of tourism industry, extensive scholars pay more attention to the relationship between tourism stakeholders. Three gorges tourism in China is a feature of the development of tourism industry, tourism development greatly promote the local economic social culture development, needless to say, three gorges tourism industry development also have many disharmonious factors, appeared some worth highly vigilant and need to address seriously question, especially the relationship between tourism stakeholders. Along with the development of three gorges tourism, tourism stakeholder influencing the sustainable development of tourism are gradually emerging, different value pursue, coordination between the future of three gorges tourism and vigorous vision of stakeholder to tourism based on tourism impact objectively have become important issues of local government, tourism enterprise, local resident and tourist must actively facing and resolving.In this context, taking Wushan, Chongqing tourism stakeholders as the research object, this paper is using some tourism, sociology and consumer behavior of the related theory. With relevant quantitative and qualitative research methods, this paper analyzes the relationship between tourism perception of fourth-largest tourist stakeholders to tourism impact and their attitude through the questionnaire investigation to the local government, tourism enterprises, local residents and tourists in Wushan. The study result reply that the perception of tourism stakeholders to tourism economic interests have positive significant effect on tourism attitude, the perception of tourism stakeholders to tourism economic cost and tourism environment interest have no significant effect on tourism attitude, the perception of tourism enterprises to social and cultural benefits of tourism and environmental benefits have no significant effect on tourism attitude, positive impact of tourism have a significant positive impact on tourism attitude, negative impact of tourism have no significant effect on tourism attitude.