Research On The Effect Of Role Of Travel Companion On Well-being Of Tourist

The pursuit of well-being has been the trend of national development,but also the direction of national prosperity.Paying attention to the quality of tourism experience and improving the well-being of tourists are the potential targets of the transformation and upgrading of tourism industry.From the traditional tourism mode of the organization template,more and more small and refined free travel mode emerged as the Times require.The individual interaction module in tourism has also changed from the commercial service between tourists and tour guides to the emotional communication between tourists and their companions.How to choose a travel companion? What kind of travel companions do you choose? Has become a top priority for travelers.Based on the new variable of travel companion role,this paper defines the meaning and dimension of travel companion role,and constructs a conceptual model of travel companion role,travel experience quality and tourist happiness.Finally,the author tries to explore the influence of tourism peer role on tourists’ well-being,and verify the mediating effect of tourism experience quality between the two.This paper chooses the Yuelu Mountain scenic spots and the Changsha tourism market as two examples to make a comparative empirical study,The results are as follows: 1)The companion role has significant positive influence on the quality of tourism experience,that is,self-promotion 、Ingratiation 、Exemplification、Intimidation 、and Supplication have significant positive influence on the quality of Tourism Experience;2)The role of travel companions has a significant positive effect on the well-being memory of tourists,that is to say,self-promotion 、Ingratiation 、Exemplification、Intimidation、and Supplication all have significant positive influence on the enjoyment happiness and the realization of the well-being;3)The quality of tourism experience significantly affects the well-being of tourists;4)in mountain-type Leisure Tourism Destination,the hypothesis that Supplication has no significant influence on the quality of tourism experience and the well-being of tourists;5)the role of self-promotion has a significant negative impact on the quality of tourism experience and the well-being of tourists in mountain-type leisure tourism destinations.According to the conclusion of the research,the author puts forward to build a social platform from the perspectives of tourists and travel agencies,to enhance the tourists’ experience quality and well-being,we should build up the peer atmosphere,strengthen the guide force of the travel agency and pay attention to the construction of the role connotation of the tourist destination.