Research On E-commerce Development Strategy Of XS Agricultural And Sideline Products Company

The development of e-commerce is not only the need of social development,but also a powerful way of rapid economic development.For agricultural production,agricultural and sideline products and other enterprises,the "Internet plus" is an important opportunity for their development through the emerging field of e-commerce.How to enter the field of "Internet plus",how to develop,adopt what kind of development strategy,how to improve its own inferiority by avoiding its external threats and keeping healthy and rapid development with the help of its own advantages and external conditions,so as to achieve the strategic goal,promote the integration of enterprises with the world,and ensure the sustainable development of enterprises is an important topic.At present,e-commerce of agricultural and sideline products is in a stage of accelerating development.Based on this,this paper takes XS agricultural and sideline products company as the research object,analyzes the macro environment of agricultural and sideline products e-commerce industry by using PEST strategic analysis method through literature collection,reading,sorting,field investigation and in-depth interviews,and analyzes the competitiveness of agricultural and sideline products e-commerce industry by using Porter five force model.In addition,through the analysis of internal environment,the paper analyzes the current operation status of XS agricultural and sideline products company,such as asset resources,financial status,logistics construction,human resources and e-commerce operation.According to the internal and external environment of XS agricultural and sideline products company,the strengths,weaknesses,opportunities and threats of XS agricultural and sideline products company are summarized through SWOT analysis,and four alternative development strategies(i.e.SO strategy,ST strategy,WO strategy and WT strategy)are obtained.QSPM matrix is used for quantitative evaluation,and relative objective weight score and attraction score are used to select the ST strategy with the highest score.It is the best development strategy of XS agricultural and sideline products company's e-commerce.Finally,it analyzes the implementation plan of XS agricultural and sideline products company's e-commerce development strategy,and studies the safeguard measures to formulate the enterprise's e-commerce development strategy.This paper hopes to take XS agricultural and sideline products company's e-commerce development as a reference,to provide new development ideas for the majority of agricultural companies in China to develop e-commerce,and to provide reference value for the government departments,financial institutions and other relevant departments on how to serve the cause of modern agriculture.