Research On The Influence Factors Of The Response Effect Of Tourism Internet Public Opinion Crisis

In the information age,with the wide application of new media and the promotion of public discourse,the crisis of public opinion on the internet caused by tourism security incidents frequently occurs,which leads to public debate,forms a public opinion boom,and forms negative stereotypes for tourism enterprises and tourist destinations,such as "Qingdao sky-high shrimp incident","snow-country slaughter incident","the incident of slaughtering customers in snow town",“Five-star hotel health chaos event”,“Ctrip bundling incident".In order to effectively deal with the crisis of public opinion in tourism internet,many scholars have studied its evolutionary mechanism and response strategy,and formed a wealth of research results,but there are still insufficient research methods,incomplete factors and not verification in the study of the impact factors of public opinion response effect of tourism internet.Based on Stimulus Response Theory,Crisis Situation Communication Theory,Information Ecology Theory and Five-W Theory,this paper comprehensively combs the influencing factors of the response effect of public opinion crisis in tourism internet,and empirically tests these factors through questionnaire and mathematical statistical analysis.The specific studies are as follows:(1)The system combed the relevant literature of the tourism Internet public opinion crisis response,analyzed and defined the relevant concept connotation and extension,for the current domestic tourism Internet public opinion crisis response related concepts of inconsistent understanding and other issues,clear Internet public opinion,tourism Internet public opinion crisis,response effect and other basic concepts,and combed the relevant theories.(2)Using the grounded theoretical analysis methods,this paper studies the influencing factors of the response effect of the public opinion crisis of the tourism internet,and finds that the influencing factors of the response effect mainly include the factors of the media,tourism crisis events,the netizens and response subject.And the results of various factors to carry out a detailed analysis.(3)Through questionnaire data collection,using SPSS 23.0 and AMOS 21.0 statistical software to carry out empirical testing of influencing factors.Discovery: (1) Netizens’ perception of media factors partially affects the response effects,of which media guidance has a positive impact,and media influence has not been verified;(2) Netizens’ perception of the tourism crisis event partially positively affected the response effect.Among them,the internal environment of the crisis event has a positive impact,and the external environment of the crisis event has not been verified;(3) Netizens ’perception of netizen factors partially affects the response effect,among which netizens’ own cognition has a positive effect,and netizen’s event cognition has not been verified;(4) Netizens ’perception of the responding agents has a positive impact on the response effects.Among them,the credibility of the responding agents and the responding strategies have a positive impact on the responding effects,and the responding agents’ response strategies have the greatest impact.(4)Finally from the tourism internet public opinion crisis before,middle and the last three stages put forward to strengthen the tourism internet public opinion crisis response effect of the proposal and enlightenment.