Research On The Strategic Transformation Of WJ Company Under The Background Of The Transformation Of The Munition Supply Mechanism

On October 30,1993,the "Central Military Commission's decision on rectifying and reforming the military's production and operation" required that the combat troops below the military should no longer engage in operational production;in March 1998,the Military Commission decided that non-combat troops should not engage in operational production;In July,the Central Military Commission issued the "Circular on the Complete Stopping of Paid Service Activities by the Army and the Armed Police Force." Since the military-dealing companies also participated in the market competition as an entity of the market economy,some private enterprises also joined this competition.For the traditional enterprises relying on military processing products in the fierce market competition,and even face the difficulties of receiving orders,WJ company belongs to this type of enterprise,to local government support for local private enterprises,WJ company became the PLA military misuse equipment One of the military supply companies.Most of the orders for the company's early development came from military supplies.However,under the transformation of the military supply system,orders for military demand products for enterprises decreased year by year.In 2018,they faced the risk of losing orders for military supplies,which were directly and indirectly affected by previous years' sales revenue.Nearly half.Under this circumstance,it is an inevitable trend for the company to grow and expand.This article takes WJ company as an example,through the analysis of WJ company's internal and external environment and the analysis of current strategy,finds out the existing problems of WJ company's existing strategy,and emphasizes the necessity of WJ company's strategic transformation.At the same time,SWOT analysis,SPACE matrix analysis,Boston matrix analysis and other analysis tools are used for strategic selection analysis,and then QSPM quantitative matrix is used to select the best choice of alternative strategies.Based on the actual situation of WJ Company,a reference strategy was proposed around the direction of strategic transformation.In order to ensure the effective landing of the strategy,this paper further proposes specific implementation measures.In the end,the author summarizes the full text and looks forward to the future development and research.It is hoped that WJ will develop steadily in the context of military-civilian integration.Taking WJ's strategic transformation as a reference for the strategic transformation of similar companies under the transformation of the military supply system.