Research On Customer Loyalty Management Of F Company

China's small and medium-sized enterprises play an increasingly important role in promoting the development of the national economy,activating the market,and solving employment.In recent years,these enterprises have generally faced greater pressure to survive,and this largely depends on the stability of their downstream customers.Studying the customer loyalty situation and customer loyalty promotion strategies of SMEs will help them to improve the stability of their downstream customers,thereby improving their core competitiveness and long-term profitability.Company F is currently facing a decline in customer loyalty,and the importance and urgency of formulating strategies to enhance customer loyalty is unquestionable.This article takes Company F as the research object.After fully reviewing and sorting out the academic achievements of domestic and foreign scholars on customer loyalty management,this article uses interviews and surveys to conduct in-depth interviews with some customers and internal employees of Company F.The interview focuses on discussion The specific influences and functions of several major factors in the company's customer loyalty level are investigated.The purpose is to investigate the current situation of the company's customer loyalty management,the lack of management,and the reasons.According to the results of the survey,the article analyzes and reviews the current status of customer loyalty of Company F: including repeat purchases,cross-purchase conditions,and customer sensitivity to prices,attitudes to competitors,and tolerance of product and service quality.Ability and other circumstances;and further detailed analysis of the specific reasons leading to the lack of customer loyalty of the company: including customer satisfaction,conversion costs,trust and emotion,the closeness of business connections,the company's own loyalty to customers and other aspects need to be improved.Based on the investigation and analysis of the status of company F's customer loyalty management,this article specifically proposes management strategies to improve the company's customer loyalty,one is to maximize customer satisfaction;the other is to increase customer conversion costs;the third is to increase customer trust With emotion,the fourth is to strengthen the business relationship between the two parties,and the fifth is to maintain the company's loyalty to customers.The article can give the F company some specific implementation suggestions on improving customer loyalty in terms of customer loyalty management.At the same time,through the analysis of this article,it can also provide more scientific and reasonable suggestions for the company's next stage of customer relationship management and production management,and provide a reference for the subsequent strategic transformation planning and implementation.