The Tourist Image Of Quanzhou Street Research Based On Tourist Gaze

Quanzhou,one of the first 24 historical and cultural sites to be released by the state council,is known as haibinzoulu for its rich tourism resources and profound cultural heritage,but ranked only 44 th on the list of Chinese tourist cities in 2019.Based on the observation of tourists' eyes,tourists can obtain the environmental information of tourism places,perceive the image composed of various symbolic elements in the external landscape through visual perception,and directly experience tourism services and products through tourism,which has an important impact on the development of tourism places.Therefore,this paper selected as the search could at the core of the earliest development,quanzhou,and save the culture of the ancient streets,is a symbol of quanzhou city soul in the west as a case,with the help of tourists in the Quanzhou street in the process of tourism experience using photography,sketching,written records,literature and so on will be "gazing at" content into the realization,and upload to the circle of friends,weibo,travel portal by analyzing the information sharing platform for interaction such as graphic,excavated from the perspective of tourists on the tourism image cognition of quanzhou street image,in order to improve the quanzhou street as a historical and cultural blocks appeal to tourists.With the help of ROST software,the author extracts high-frequency words,selects effective tourism reviews from 2018 to now as samples,and USES content analysis,case analysis and grounded theory to analyze the contents of tourists' gaze on tourist destinations and the tourism images generated,such as historical and cultural five-arched image and characteristic architectural image,store,dig the tourists through content analysis,especially the young tourists to local tourism produce positive or negative emotional imagery,found that tourists under the gaze of quanzhou street overall image to the expectations of local government tourism image there is a deviation,at the same time,It is found that there is a contradiction between the historical and cultural inheritance and the attention of modern tourists in the tourism development of quanzhou street,such as commercialization problems,protection and repair of ancient buildings.In order to let the young visitors better recognition and acceptance of cultural tourism district,more feel the charm of culture district,this paper suggested by constantly improve and build make the image of west street in the tourist gaze and west street destination image converged,make quanzhou street culture connotation better present in the form of experience,based on this put forward the improving countermeasures for the sustainable development of quanzhou street,for example: in ancient building maintenance,overall improve infrastructure,improve staff quality,increase the feedback mechanism,improving the tourism image in quanzhou,west street,quanzhou street to attract tourists.