The Production According To The Meaning Of Hmong Village-Dehang In Xiangxi Under The Tourist Gaze

The "tourist gaze" is the theoretical basis of Ecuador Jaques Lacan,and Michel Foucault,in the "tourist gaze: the leisure of contemporary society and the tourism industry" in the.The author thinks that the "tourist gaze" includes a series of processes,such as travel desire,tourist motivation and tourist behavior,which is a kind of metaphor and theoretical abstraction.In the process of tourism gaze,the game of power,deliberation and compromise among tourists,local residents,government and planners.Tourists and local residents as the main body of the production of meaning,the government and planners as the main body of the production of meaning,the joint efforts of the two aspects of rural space remodeling.The village is reshaped in the gaze of tourism,and this process is also the process of meaning production.Specific to the hmomg village-Dehang,is used to hmomg village-Dehang tourism physiology,the psychological needs of consumers as the target product,the village has natural scenery,folk customs and road spectacle plate,government planners,as an intermediary and interpretation power,rural cultural codes into different representational systems and narrative grammar,meaning this is the construction and production.The original Deben natural and cultural codes are translated,deformation.Finally,the paper analyzes the problems in the production of rural tourism.That is to say,the conflict between the cultural popularization and the cultural individuality is more detailed than the "cultural discount" and "cultural value added"."Cultural discount" was originally used in the cross-cultural communication and reception,but the differences between the cultural context of ethnic regions will also lead to the loss of culture in the dissemination and acceptance.In order to better illustrate the idea,this paper uses the concept of "cultural discount" in the dissemination of national regional culture.At the same time,the hmong village-dehang in Xiangxi rural tourism development and rural tourism development in Japan more mature town cases were analyzed and compared,which can provide some reference to the enlightenment.