Research On The Strategic Transformation Of Brokerage Business Of A Securities Company

Brokerage business has always been the basic business of securities companies,and to this day the brokerage business has been a large proportion of the revenue of securities companies.However,the traditional brokerage business model can not meet the current competitive requirements,securities companies urgently need to transform the brokerage business.In the industry competition intensified,the regulatory environment is constantly tightening at the moment,A Securities Company as a small and medium-sized regional brokerage,brokerage business development is still in the midst of a storm,the road of transformation is difficult.Based on the theory of strategic transformation,this paper collects the relevant data extensively,and through the analysis of the external environment and internal environment of the brokerage business of A Securities Company,it is found that the brokerage business problems of A Securities Company are mainly: the decline of traditional revenue,the slow development of the transformation business;Internet model development is slow;Then,according to the problem,the direction of the brokerage business transformation of A securities company is pointed out,the transformation strategy suitable for the brokerage business of A securities company is formulated and the strategic implementation safeguard measures are put forward.This paper holds that the transformation strategy of brokerage business of A Securities Company should be carried out from the following points: to build a customer-centered wealth management system;strengthen regional advantages,improve the layout of outlets;science and technology,build an information technology platform;strengthen appropriate management.At the same time in the personnel,organizational framework,compliance awareness,corporate culture to do a good job of safeguards.Through the research of the brokerage business transformation strategy of A securities company,it has theoretical significance and practical application value for the transformation and development of brokerage business of A securities company,and also has some reference value for other small and medium-sized securities companies in the industry.