A Case Study Of Bank Of Ningbo Small And Micro Enterprise Credit

Small and micro enterprises are the backbone of Chinas social and economic development,contributing more than 80% of the countrys employment,more than 70% of invention patents,more than 60% of GDP and more than 50% of taxes."Financing is difficult,financing is expensive" has been a problem plaguing the development of small and micro enterprises.The combination of small and micro enterprises and city commercial banks is the result of market selection,and win-win results can be achieved in each others selection.On the one hand,due to the low information transparency of small and medium-sized enterprises,lack of mortgage or guarantee and other reasons,the credit line of large and medium-sized commercial banks is more inclined to large and medium-sized enterprises,so small and medium-sized enterprises are in the downwind in competing with large and medium-sized enterprises for the credit line of large and medium-sized banks;on the other hand,the capital scale and loan interest rate of urban commercial banks are competing with large and medium-sized commercial banks for customers of large and medium-sized enterprises In the game,it is not dominant.To do a good job in the service of small and micro enterprises,which are not particularly valued by large and medium-sized commercial banks,is the way for city commercial banks to seek a breakthrough.Since its establishment in 1997,the Bank of Ningbo has been rooted in Jiangsu and Zhejiang Province.It has been deeply involved in the small and micro market for a long time,accumulating silicon for thousands of miles.In the fierce competition of small and micro businesses,it has strived ahead and finally stood out.It has explored and found its own way of differentiated operation and built its own core competitiveness.In 2019,the Bank of Ningbo,which won the title of "the best small and micro financial service small and medium banks" of the financial times,also ranked first in the market value of listed city commercial banks in that year.Taking the small and micro credit business of Bank of Ningbo as the case study object,this paper analyzes how Bank of Ningbo makes full use of its regional advantages,clarifies its own development strategic positioning,innovates its products and risk control mechanism,deeply cultivates the credit market of small and micro enterprises,obtains market share by differential operation,and creates its own core competitiveness,at the same time,it better alleviates the problem of "difficult and expensive financing" of local small and micro enterprises Question.Through the case study of small and micro enterprise credit of Bank of Ningbo,we can extend it to itself and other city commercial banks,and get the Enlightenment: for the development of Bank of Ningbo,only by diversified loan portfolio,can we reduce the risk exposure of small and micro loans;increase investment in financial science and technology,realize digital precision marketing and build digital banks,and give full play to the "long tail effect" of serving small and micro enterprises,can we not To take the lead in the development of banking industry.For the development of urban commercial banks,firstly,they should define their own positioning and serve the local and real economy;secondly,they can achieve sustainable development only by building core competitiveness through differentiated operation;thirdly,they can achieve steady development only by continuous innovation and optimizing risk control;fourthly,they can achieve high-quality development through digital transformation.