Research On The Development And Countermeasures Of Yong'an Supply And Marketing Cooperative

Rural supply and marketing cooperatives have gone through nearly a hundred years of history from the rise to the tortuous growth,then to the decline,and then actively explore new ways.In the new era,the party and the state put forward reform requirements for the development of rural supply and marketing cooperatives,which also is an unstoppable trend for the further development of rural supply and marketing cooperatives.At present,domestic scholars mainly focus on the reform and development path of rural supply and marketing cooperatives and the macro policy system.There are few pieces of research on the specific internal system reform and the operation mechanism of grass-roots cooperatives.In this paper,Yongan supply and marketing cooperatives as an example for specific analysis,hoping to provide a reference for other counties and cities in rural supply and marketing cooperatives reform.This paper reviews the different historical development stages of rural supply and marketing cooperatives and analyzes the development status of supply and marketing cooperatives in Fujian Province and Yongan City.From the perspectives of internal members,government departments involved in agriculture,workers in the agricultural production industry,and SWOT analysis is made by combining the internal advantages and disadvantages of rural supply and marketingcooperatives and the changes of external social environment.Concludes that there are five following aspects in Yongan rural supply and marketing cooperatives.From the perspective of the property right system,we should establish and perfect the system of equity cooperation and profit distribution.In the aspect of the business model,promoting a new type of shared store management that integrate the concept of sharing.In respect of management structure,we should classify the grass-roots society as the superior society for the overall management,strengthen internal supervision,and external contact.In the viewpoint of talent reserve,it puts forward to sign talent cultivation plan with colleges and Universities.In terms of business development,we will expand from single agricultural production to financial and market promotion fields,it is necessary to develop new cooperative financial organizations and systems,connect online and offline sales platforms such as e-commerce and supermarkets,and establish a logistics team specialized in agricultural products.