Study On The Network Marketing Mode Of Yongan Yellow Pepper Cooperatives

Yongan yellow pepper is a specialty of Yongan City,Fujian Province.However,the sales channels of Yongan yellow pepper are not wide,and they are still based on traditional channels.Judging from the present condition,Yongan yellow pepper sales still exist many problems.For example,the market supply and disparity of demand information,lower profits,lack of publicity,the high cost of logistics and sales channels,are all seriously restrict the development of Yongan yellow pepper industry.The rapid development of Internet technology provides new channels for the marketing of agricultural products,and the development of network marketing makes the original marketing mode change and optimize to provide technical support for Yongan yellow pepper sales and circulation development of new marketing mode.With the rapid development of e-commerce,the progress of logistics technology and consumption mode promote the combination of virtual economy and real economy of e-commerce.Yongan yellow pepper cooperatives also actively adapt to the development trend of the network,and carry out network marketing.However,there are still some problems in front of Yongan yellow pepper cooperatives,such as insufficient marketing channels,inadequate market information,limited sales volume and low profits on sales.Therefore,it is of great practical significance to strengthen the study on network marketing mode of Yongan Yellow Pepper cooperatives.This paper,through the questionnaire survey and on-the-spot investigation,taking Yongan yellow pepper cooperatives as the research object,starting from the present situation of Yongan yellow pepper cooperatives network marketing,find out the existing problems of Yongan yellow pepper cooperatives network marketing,and through the analysis of the advantages and disadvantages,opportunities and threats in front of Yongan yellow pepper cooperatives network marketing to structure the SWOT matrix,then combine with market marketing theory and STP theory,trying to structure the combination mode of limited time group purchase and centralized distribution,network marketing model of e-commerce website,020 model and WeChat marketing model.Finally this paper put forward the Countermeasures of Yongan yellow pepper cooperative implementation of network marketing,such as improving the professional farmers cooperatives,strengthening the construction of network marketing personnel,strengthening the yellow pepper brand construction and standardization construction,improving the logistics distribution system and improving the network marketing sales and service level,so as to optimize the Yongan yellow pepper cooperatives existing marketing mode,to enhance the Yongan yellow pepper sales Yongan yellow pepper,to improve profits,to promote the development of Yongan yellow pepper industry better.The innovation of this article is based on the network marketing model,and also has a comprehensive and systematic framework of the WeChat marketing model of Yongan yellow pepper cooperative.