An Empirical Study On The Competitiveness Of Huishang Bank Based On Factor Analysis

As China’s economic development has gradually entered a new normal,a new model has been opened up in China’s economic field.With the sustained and rapid development of Internet finance,the phenomenon of financial disintermediation has intensified,and the banking industry has bid farewell to the golden period of development,the traditional business model has been seriously impacted.Banks are the main working means and important macro-control tools for the modern economy,the key to the currency circulation and the basis for the implementation of macro-control policies.On the one hand,by increasing the conversion rate of savings to investment,the number of production factors can be improved;on the other hand,by promoting the optimal allocation of capital,the productivity of production factors can be improved and the growth of national economy can be promoted,so the banking industry has become an important part of national economy.In recent years,city commercial Banks have developed rapidly and their market share has increased,but there are still serious deficiencies.Therefore,how to objectively evaluate and improve its comprehensive competitiveness in a targeted way,so as to maintain its long-term development trend and take a place in the financial institutions of the same trade,is an important topic that city commercial Banks must study in order to seek new development and new solutions.This paper mainly takes Huishang bank as the research object.Firstly,it briefly introduces the research background,significance,domestic and foreign research status,research contents and methods of this paper.Secondly,it summarizes the relevant concepts and theoretical basis of this paper.Analyze the development status of the company,understand the development situation and industry environment of huishang bank,and use SWOT analysis to analyze the current advantages,disadvantages,opportunities and problems of huishang bank.Then USES the factor analysis method,an empirical analysis of the competitiveness of the Anhui merchants bank,the choice of comprehensive consideration of qualitative and quantitative measurement indicators,thus creating a competitiveness evaluation index system,suitable for the development of anhui merchants bank characteristics using financial indicators data in 2018,with 27,including anhui merchants bank,commercial bank as the research object,the extraction factor and carries on the computation,the anhui merchants bank competitiveness evaluation results,anhui merchants bank in excellent performance on the indicators,but if you want to continue to gain the initiative in the development and competition and the dominant position,need to dig deep market,Realize interregional development,innovative business ideas,promote business transformation and strengthening the internal control,improve the operation management,deepen the risk awareness,strengthen risk control and prevention,strengthen channel advantages,promote the sustainable development and improve the personnel management,improve service quality,only in this way is not eliminated by the competition,can stand firm footing in the fierce competition.