Research On Inventory Strategy Of Dual Channel Supply Chain Of W Enterprise

With the development of e-commerce,consumers are increasingly familiar with online shopping,and online channel competition is becoming increasingly fierce.In this case,some online businesses began to turn their attention to offline channels and develop dual channel operation mode.The dual channel operation mode is conducive to the expansion of the market,the integration of online and offline channels,and even can quickly respond to the needs of customers,so that enterprises can maintain a certain advantage in the market competition.The w enterprise studied in this paper is also based on such a large environment,and began to explore the dual channel operation mode.First of all,through the investigation,we find the existing inventory management problems of W enterprise.Its current inventory management mode adopts decentralized inventory management.Usually,the enterprise and its distributors make demand forecast through the previous sales data,and then determine the order quantity according to the predicted quantity.In this mode,w enterprise has partial overstock or shortage of inventory.Based on this,from the product profit of the dual channel supply chain,this paper considers the impact of consumer behavior on consumer choice,as well as the impact of delivery time on demand.Moreover,aiming at maximizing the profit of the dual channel supply chain,this paper puts forward three kinds of inventory management modes: decentralized inventory management mode,manufacturer controlled centralized inventory management mode and distributor controlled centralized inventory management mode.By comparing these three inventory management modes,this paper explores which inventory management mode can bring better profits to enterprises under the influence of different factors.Through the analysis of the data of a product of W enterprise and the simulation of MATLAB,the paper analyzes the influence factors of different consumer behavior and the influence of distribution time on the profit of three modes.According to the data analysis,the profit of centralized inventory management mode is higher than that of decentralized inventory management mode.In addition,when the factors such as consumer channel preference are uncertain,the centralized inventory management mode is more stable.This paper consists of 34 figures,4 tables and 44 references.