Research On Working Capital Management Performance Of Chain Retail Enterprises Under Supply Chain

Working capital is the source of power to maintain the normal production and operation of the enterprise.Improving the efficiency of working capital management is a booster for the sustainable development of the enterprise.Due to the challenges of high production and operating costs,large inventory reserves,and fierce market competition,the chain retail industry has reasonably allocated corporate resources,improved working capital liquidity,and eased working capital pressure.The common concern of scholars.With the development of financial management theory,supply chain management theory is also combined with it,and gradually integrated into the production and operation activities of chain retail enterprises,and has a direct impact on the company's working capital management performance.Due to the increasing emphasis on synergies in the development of enterprises,the chain operation model has gradually become the mainstream form of the retail industry.The supply chain scale of the chain retail industry has gradually developed toward intensification.Supply chain management can reduce enterprise inventory costs and establish good suppliers.The relationship with customers and the strengthening of logistics and distribution are of great help to the improvement of the comprehensive strength of enterprises.Therefore,this article explores the factors that affect the performance of working capital management in the procurement,inventory distribution and sales links,and proposes optimized management measures for each business link to provide new ideas for the working capital management of chain retail enterprises.Based on the above background and related theoretical research,this article takes Yonghui supermarket as a case,mainly uses quantitative analysis and case study methods,combined with the characteristics of the chain retail industry,to analyze the working capital management performance of each supply chain link of Yonghui supermarket and chain retail industry.Analysis of relevant indicators of Yonghui Supermarket 's advantages and disadvantages in the supply chain management of the chain retail industry where it is located.Through relevant evaluation indicators,it pointed out the shortage of Yonghui Supermarket ' s working capital management in each supply chain,thus summing up the optimization of the chain Recommendations for retail enterprise working capital management performance.According to the research,Yonghui Supermarket,as a domestic fresh food industry and a new retail giant,has a good corporate reputation evaluation,a unique professional self-purchased fresh food supply chain system and a mature business model in the supply chain.However,based on the research on the performance of Yonghui Supermarket's working capital management under the supply chain,it is not difficult to see that the company still has shortcomings such as underutilized bargaining power with suppliers,excessive dependence on the procurement team,and insufficient short-term debt solvency.Therefore,the article takes Yonghui Supermarket as an example of supply chain management in the chain retail industry for in-depth analysis,and intends to make suggestions from the following three aspects: one is to strengthen cooperation with upstream suppliers in the supply chain;the other is to improve enterprise management methods,Focus on the cultivation of professional talents;The third is to reasonably control the scale of current liabilities and improve the quality of development.The article hopes to provide some inspiration for working capital management for the overall industrial upgrading of the chain retail industry.