Research On The Business Model Transformation Of Three Party Wealth Management Company Under Regulating The Asset Management Business Of Finacial Institutions(The New Rules)

Third party wealth management,also known as third-party financial management,as an independent institution,does not represent securities companies,banks or insurance companies,but stands on a very just position to help customers analyze their own financial situation and financial needs in strict accordance with the actual situation of customers,and equip various financial instruments in the personal financial management scheme through scientific methods.The market potential of China's wealth management industry is very huge.With the continuous improvement of GDP,people's wealth has also been greatly accumulated,further improving customers' demand for diversified and international financial assets,which makes the development of the business model of the three-party wealth management companies face severe challenges,causing a huge impact on the traditional business model.After the "new regulations on asset management" was officially issued,all companies engaged in three-party wealth management business seize the opportunity of business transformation,strive for transformation and innovation in continuous exploration,and strive to achieve rapid transformation of business model in the new market economy.In the current market,policies and regulations,profit model and other aspects are limited and constrained,how to accelerate the transformation in a limited time and find a suitable business model is an urgent issue for the current tripartite wealth management industry to consider.First of all,through literature research,this paper has a general understanding of the characteristics of wealth management business model at home and abroad,as well as the impact of new asset regulations on the tripartite wealth management industry.Then it expounds the current situation of the tripartite wealth management industry,summarizes the current business model,as well as the existing problems.And through the analysis of the impact of the new regulations on the industry,the necessity of business model transformation and upgrading is obtained.This paper compares the business models of international tripartite wealth management,and lists the experience elements of the transformation based on the actual situation of China's tripartite wealth management industry.Through the investigation and analysis of 30000 questionnaires from Fortune Chinese network and hy fortune's customers,focus on the survey of the population,product module and service module,and analyze the key points of transformation.Take the course of hy wealth in business model transformation as an example to show the problems encountered in the transformation process and the solutions.Finally,the paper puts forward the business model transformation path of the three-party wealth management industry,as well as the relevant strategies of the business model transformation,and gives reasonable suggestions for the business transformation model.