Evaluation And Strategy Research On Integration Of Rural Tourism Industry In Hefei

Since the Rural Revitalization Strategy has been implemented,rural tourism has been promoted to a higher status.In 2020,the No.1 central document shows that our government has been actively guiding and supporting the integration of rural tourism industry with other industries to form new industries and new industries.Based on the study of former scholars,this paper extends the connotation of the integration of rural tourism industry.Taking Hefei as example,the development status and trend of rural tourism are analyzed by means of field research,questionnaire survey,literature analysis and GIS analysis.Construct the evaluation index system of Hefei rural tourism industry integration and analyze the evaluation results.This paper has studied the above aspects and reached some conclusion :(1)This thesis analyzes the contents of the integration of rural tourism industry,summarizes the evolution process of its development and the driving factors.(2)Through reviewing the development of rural tourism in Hefei,divided the rural tourism development process into three stages: the basic embryonic stage,the rapid development stage and the integration and innovation stage.(3)According to the forms,sources and characteristics of rural tourism resources in Hefei,it is divided into four resource types: ecology,leisure,culture and agriculture.Based on this,the countryside is divided into agricultural village,ecological village,leisure village and cultural village.(4)Except for Chang feng county,which is in the middle and low degree fusion,the overall rural tourism integration in Hefei and the other counties are medium integration,which are in the period of development and promotion.According to the analysis of the coordination degree of AVC system of rural tourism industry integration in Hefei,the overall level of Hefei is on the verge of disorder,and other counties are on the verge of disorder except Chang feng county.(5)Based on the analysis of evaluation results,the integrated development strategy of rural tourism industry in Hefei was proposed.In this paper,putting forward Hefei rural tourism industry integration path from the five parts of resources,space,technology,function and market.Under the new situation,we should grasp the opportunity of industrial integration,combine with the actual situation of Hefei,summarize the problems of rural tourism development and promote the in-depth integration of rural tourism industry in Hefei,and form a win-win pattern of social,economic and ecological benefits.