Study On The Competitive Strategy Of Beijing Suburb Strawberry Expo Garden

In the face of market competition and enterprise transformation,formulating a suitable competition strategy for enterprises has an important guiding role for enterprises.In recent years,with the continuous rise of urban modern agriculture in China,the understanding of urban modern agriculture is inadequate,the strategic planning of competition is unscientific,the industrialized management is not strong,the products are uneven,the service level is low,the same Serious and other problems gradually emerged.The Beijing Suburb Strawberry Expo Park is positioned by Beijing as an exploration base for the development of modern urban agriculture.In order to explore the development of modern urban agriculture,the Beijing Agricultural Carnival was planned at the Strawberry Expo Park.The Beijing Agricultural Carnival is a new way to explore urban modern agriculture.Through 7 years of hosting,it has accumulated some experience on the existing development model,but it also shows that the development goals are not clear,the talent is scarce,and the infrastructure is not perfect.A series of problems like this restrict its future development.The Ministry of Agriculture,in conjunction with the Development and Reform Commission,the Ministry of Finance,and other 14 departments jointly issued the "Guiding Opinions on Vigorous Development of Leisure Agriculture" in 2016,clearly proposing the encouragement of the development of leisure and holiday products,exploring agricultural theme parks,agricultural carnivals,and characteristic towns To cultivate a batch of well-known brands.In this context,Strawberry Expo Park should seize the development opportunities,formulate a suitable competitive strategy,and stand out from the competition.According to the actual situation of the Strawberry Expo Park,this article takes the competition strategy research of the Beijing Agricultural Carnival as a breakthrough,and studies the competition strategy of the Strawberry Expo Park.This article takes the competitive strategy as the theoretical basis.First,using tools such as PEST analysis and Porter's "five forces" model analysis to analyze the external and internal environment of the Beijing Agricultural Carnival activities,and separately established external factors and internal factors evaluation matrix,and passed SWOT analyzes the alternative strategies of differentiated competition strategies and target agglomeration competition strategies,and then judges the advantages and disadvantages of the alternative strategies through a quantitative strategic planning matrix(QSPM).Next,through analysis,I chose a differentiated competition strategy and formulated a competition strategy for the Beijing Agricultural Carnival.Finally,through the analysis of the value chain,we have obtained two guarantee measures and prospect for the future,hoping to make the Strawberry Expo Park stand out from the market competition through the formulation of a differentiation strategy.