The Tourism Product Optimization Of Lingbi Modern Agricultural Expo Park

With the implementation of the strategy of rejuvenating the country by science and technology and rural revitalization,various types of agricultural parks are emerging in China in recent years.Today's Agricultural Expo Park goes further development,with comprehensive service functions of production,ecology,culture,leisure and recreation.Visitors can not only increase knowledge,but also relax their body and mind when they walk into the Expo Garden and wander in the flowers and trees.Lingbi Modern Agricultural Expo Park is located in Lingbi Sanhe Provincial Modern Agricultural Demonstration Zone.It integrates agricultural production,popular science research and development,experimental demonstration,education and training functions.It is a national AAAA-level tourist attraction.Since its opening,Lingbi Modern Agricultural Expo Park has been widely praised by tourists.Over the past few years,the tourism development of the park has continued to deepen,and its popularity has been continuously improved.Facing the increasingly fierce competition in the tourism market,how to further enhance the attractiveness of the park,enhance the satisfaction of tourists and enhance the competitiveness of the market is an urgent problem to be solved in the development of the park.In this study,through the combination of questionnaire and field survey,the relevant data are analyzed.Using the theory of tourists' satisfaction,tourism experience marketing and tourism product life cycle theory,it is suggested to optimize the tourism products of Lingbi Modern Agricultural Expo Park,and to develop new products,products marketing,product supporting facilities construction,product cultural connotation injection and other aspects of improvement.Lingbi Modern Agricultural Expo Park is located in Lingbi County,a poverty-stricken county at the national level.Its design is representative and replicable.Through the analysis of the development status of the park,this study finds out the advantages and problems of the existing tourism products,explores the optimization strategies of the park tourism products,and puts forward optimization suggestions,which will help to enhance the popularity and competitiveness of the park,and the research results can provide reference for the next development of the park.Through the case analysis of tourism product optimization of Lingbi Modern Agricultural Expo Park,this paper summarizes the experience and lessons that are worth learning.The research results can provide reference for Agricultural Expo parks with different development patterns in Central Plains region,and play a role in promoting the development of agricultural tourism in our country.