Research On W Shopping Center Profit Model

Under the current economic environment,the development of the real estate industry is increasingly limited.In order to better adapt to changes in the market,most real estate companies in China have begun to lean towards commercial real estate in strategic investment,and the shopping malls that are representative of commercial real estate are even more blossom everywhere.However,the current development of domestic shopping centers is uneven.Faced with the impact of e-commerce development,a rapidly changing market environment,and volatile consumer preferences,the industry has a high elimination rate and large market competition.As a commercial real estate project under the background of central enterprises,W Shopping Center has also recently encountered operational bottlenecks.The difficulty lies in external concerns and internal problems: internal problems are because the profit of W Shopping Center has been difficult to continue to grow after reaching a certain level since its opening.The bottleneck,although the management has thought of various ways,still has not achieved results;the external problem lies in the increase of its surrounding competitors,and the market competition has become fiercer.So the question we want to solve is what is the problem with the profit model of W Shopping Center? How should we optimize the profit model of W Shopping Center and achieve its sustainable and healthy development? And then put forward reasonable suggestions on the profit model of the shopping center industry.This article takes W Shopping Center as an example,using its first-hand data,combined with previous research on shopping centers and profit models,focusing on the five elements theory of profit model,after understanding the basic situation of W Shopping Center,explore its existing Profit model and existing problems,build a five-element theory evaluation system of profit model and based on this to clarify the specific problems of W shopping center,and then put forward targeted suggestions,and put forward ideas for the development of shopping center.According to the research in this article,the author finds that it is important for shopping malls to survive and develop healthily.It is necessary to establish a profit model that can respond to the market in a timely manner.It is clear that the five elements of the profit model can be made in the face of market changes What kind of reactions are effective suggestions for the development of W shopping mall and even the whole shopping mall industry from the perspective of five elements? For example,with the development of e-commerce,the real economy has been hit.From the profit target,the shopping center can use the Internet to form the advantage of online and offline synchronous sales;because the development of the shopping center is closely related to the development of various formats,it should be combined with each The latest development tendency of the business forms seizes the opportunity in the combination of business forms to form differentiation.Shopping malls can only take appropriate measures when they are clear about the problems in the five elements of their own profit model.