The Research Of JJ Shopping Company's Profit Model And Optimization

Today,with the rapid development of the Internet,a large number of emerging industries have been thriving.Among them,the representative industry is the number of e-commerce businesses.By 2017,the global e-commerce market has reached 25 trillion U.S.dollars.With the rapid development of global e-commerce,China's e-commerce is also growing rapidly.In recent years,the scale of China's e-commerce market has gradually taken a leading position in the world and ranked second in the world in 2015.And in the coming 2016,the scale of China's e-commerce market reached 20.5 trillion yuan,an increase of 25.6%,showing a prosperous scene.However,with the rapid development of e-commerce,the development of the television shopping industry as one of the components of e-commerce has not been satisfactory.The scale of the TV shopping industry has shrunk,and the net profit of TV shopping companies has fallen year after year.Even some of these enterprises have reached the edge of bankruptcy.The reasons are various,and the current profit model of TV shopping companies is not well adapted to the current era of e-commerce is one of the important reasons.For existing profit models,what are their problems and what optimization measures should be taken to address these issues?This is something that TV shopping companies need to seriously consider.In this paper,JJ Shopping Company is selected as the case study object,and the current profit model of JJ Shopping Company is analyzed based on the related theories of profit model and corporate financial indicators,and the existing problems and optimization measures are proposed for these problems.This case study is composed of five parts:The introduction is the beginning of this article.Describing the backdrop and significance of this study,the literature review of relevant theories,the research ideas and methods,the features and innovation of this sduty.The second part is related theories,mainly elaborated the basic theories of the profit model that the case studies need to use in this article.The third part is the profit model and financial evaluation of JJ Shopping Company.Firstly,it briefly introduces JJ Shopping Company and then introduces the current status of JJ Shopping Company's profit model,the current profit model of JJ Shopping Company is analyzed based on the related theories of profit model and corporate financial indicators and comparison with the industry benchmarking companies finally.The fourth part of the JJ Shopping Company profit model problems and optimization strategies,summary the main problems in the JJ shopping company and put forward targeted optimization measures.The fifth part is the research conclusions and prospects,mainly describing a summary of the full text,and points out the deficiencies in the research.The innovation and characteristics of this article lie in two aspects.On the one hand,in addition to using traditional methods of profit model research,this paper examines JJ Shopping's existing profit model from the perspective of its constituent elements.It also studies the profit model of JJ Shopping Company by evaluating the company's financial indicators.This research method has certain innovations.On the other hand,the selected case companies have some characteristics.The TV shopping industry in which JJ Shopping Company is located is undergoing a period of change.Television shopping companies have been hit hard by the current era of e-commerce.In this situation,TV shopping companies are actively expanding and transforming,and the profit model of companies has also changed.The JJ shopping company has a certain representation in the TV shopping industry.By studying the JJ shopping company's changed profit model,it can provide experience for other companies in the same industry.