The Influence Of Product Quality Ability On Credit Sale Behavior Of Enterprises

The essence of market economy,in fact,a kind of credit economy,the current is given priority to with credit accounts receivable,the method of payment is increasingly becoming a kind of alternative cash receipts and payment and occupy a dominant position,has become one of the major trading between upstream and downstream enterprises manufacturing form,and gradually become a seller for customers,rapidly expanding sales and one of the effective methods of its business scale.But as the commercial credit gradually adopted by the mass,there are more and more manufacturing enterprises found that: although the amount of earnings from the point of view of enterprise internal on the income statement is indeed a very considerable,however,manufacturing enterprises are still unable to convert the amount of profit to disposal of free cash flow,thus limiting the development of enterprise.Commercial credit,as a special form of value movement under the condition of commodity economy,is the economic behavior of credit sale,prepayment or loan of monetary fund between different owners.It is easier for low-quality manufacturing sellers to offer greater discounts to induce buyers to pay for the transfer of risk to buyers to inspect the quality of the products.Buyers who pay in cash before delivery or in goods cannot ensure that the goods they receive meet the expected quality standards.If the seller offers a guarantee or enjoys a good reputation for quality,the uncertainty about the quality of the product will be reduced.The expansion of trade credit provides an opportunity for sellers to reduce concerns about product quality by allowing buyers to check the quality of their products before making payments.It is especially relevant to products and services requiring longer inspection,for example,products with high technology content or quick update are more conducive to product improvement.A credit period can be considered as a product inspection period,with payment terms set by the seller allowing the product to be inspected for a sufficient length of time,and a commercial credit can be considered as an implicit warranty period for the product.Indeed,from the perspective of long-term development,most of China's manufacturing enterprises to choose the high proportion of credit,the longer the selling on credit term and payment cycle does not accord with the theoretic hypothesis of rational economic man,now China's manufacturing industry enterprise's credit behavior is a kind of what kind of situation,the choice of product quality to the enterprise credit behavior actually produced what influence?What differences does this influence show in the choice of credit selling behavior of different types of manufacturing enterprises?Based on OLS regression and tend to score matching method(PSM),according to the strength of the credit behavior is divided into two types of weak credit enterprise,the enterprise found that China's strong ability of product quality,credit enterprise,technology innovation ability and the level of liquidity product profitability significantly below the weak credit enterprises,the match after the participants' average effect satisfy the requirement of the causal inference statistics.It is of great significance for China to prevent payment crisis,keep market order healthy and promote the improvement of economic growth quality under the new normal to explore the issue of active credit granting or passive acceptance of credit selling behavior of enterprises from a micro perspective.The research suggests that the situation of many enterprises passively choosing credit sales behavior should be fundamentally reversed,and the improvement of internal micro factors should be paid attention to.To be specific,the government should establish a fair and just market competition order to effectively stimulate the ability of enterprises to innovate product quality.Increase investment in technological innovation to enhance the ability of technological innovation and promote the upgrading of enterprise products;The use of macro-control measures to improve the level of enterprise liquidity,to guide enterprises to quality profitability.