Study On Intermediary Business Competitive Strategy Of Bank Of China Ningbo Branch

Under the ever-changing and developing environment of financial market competition,the intermediate business,as one of the "three carriages" driving the income of commercial Banks,has developed rapidly.Intermediate business is characterized by low cost and low risk,which plays an important role in improving the client structure,improving profitability and enhancing market competitiveness of commercial Banks.Commercial Banks have shifted their focus of business transformation to intermediate business,and have attached increasing importance to and developed intermediate business.Commercial Banks should adjust their operation mechanism,optimize their profit structure,and formulate effective competitive strategies according to the development status of intermediate business and the factors hindering the development of intermediate business.It is an inevitable choice for bank of China,Ningbo branch to pursue scientific development,transform development and enhance market competitiveness.Based on the bank of China,Ningbo branch as sample,on the theory of competitive strategy,according to research results at home and abroad,and through the Chinese and western commercial Banks and other domestic commercial Banks in terms of species distribution,income structure,market performance of comparative analysis,it is concluded that the bank of China,Ningbo branch is in the development of intermediary business influence its competition problems are as follows: market share,competitive positioning fuzzy;The structure and composition of intermediate business products are unreasonable and the development is uncoordinated.Excessive dependence on traditional intermediate business products,neglect of innovative products of intermediate business products,and lack of r&d,training and marketing support;In terms of organizational structure,it is not conducive to the competitive construction of intermediate business products and lacks intermediate business marketing talents.In competitive strategy analysis,SWOT matrix,PEST analysis,five model,management methods,such as system comprehensive analysis of intermediary business market management macro and micro environment,their own advantages and disadvantages,opportunities and threats,finally to put forward the intermediary business of bank of China,Ningbo branch for different products should respectively take at the same time to focus on low cost strategy,focused differentiation strategy,overall cost leadership/differentiation strategy to improve the competitive ability of the intermediary business.Among them,for the traditional intermediary services such as bank card,collection and payment,and payment and settlement,the channel construction is expanded and the low-cost strategy is implemented.For intermediate business products with international trade advantages,implement focus and differentiation development strategy,use multiple product combinations to meet customer demands,and constantly enrich intermediate business products;Focus on developing high-end intermediate business products,provide differentiated products efficiently,and implement overall cost leadership/differentiation strategy.It is hoped that it can help solve the management and management problems encountered in the development of intermediate business in Ningbo branch of bank of China,and also provide beneficial reference for other state-owned commercial Banks in China to develop intermediate business.