Research On Competitive Strategy Of Intermediary Business Of Liaoning Branch Of Industrial And Commercial Bank Of China

In recent years, under financial markets, information technology, further development of financial theory, regulatory changes, market competition, scientific and technological progress, financial needs and other factors effected, the core of a capital adequacy ratio of financial regulation impels commercial banks to adjust risk appetite, to develop low-risk intermediary business, and intermediary business has rapid development and became a new commercial bank profit growth and competitiveness of the core. Especially in2010, the central bank has raised benchmark deposit, lending rates and deposit reserve ratio, in order to strengthen liquidity management, appropriate control monetary and credit policy, commercial banks showed a narrowing of spreads income space situation, the intermediate business of commercial banks market competition will become more intense. In such a competitive environment, whether there is a reasonable competitive strategy of intermediary business competition is the key ring of the core competitiveness, the same trade leader what is related to Liaoning Industrial and Commercial Bank(Hereinafter referred to as Liaoning ICBC).Therefore, depth study of business competitive strategy for Liaoning Industrial and Commercial Bank intermediate business has important practical significance, also for the development of the domestic banking industry to provide a reference.In this thesis, the theory of market competition as the guiding ideology, divided into seven parts discussed; First, a brief description of the background of the thesis, describes the development of intermediary business of domestic and abroad status and the basic situation of Liaoning Commercial Bank intermediary business; Second, introduced the concept of intermediary business involved, competition theory and the theory of bank management; Third, from Liaoning Industrial and Commercial Bank in which the intermediary business, the internal and external environment to start, the strategic positioning and use of market competitive theory,choosing competitive strategy; Forth, according to the present situation of intermediary business, work out competitive theory to expand customer base and the regional market, recycle sales channels, improve service quality; Finally, ensure competitive theory of Liaoning Industrial and Commercial Bank to be in progress on the scheduled direction through drawing up a complete security system.