A Study On The Development Of Tourism In Gongcheng Yao Autonomous County Based On SWOT Analysis

With the development of social economy and the continuous improvement of people's living standards,tourism has become a kind of daily behavior,and people's demand for tourism is growing.As a form of Regional Tourism under the micro scale,the county region is attracting more and more domestic and foreign tourists with its good ecological environment and rich local cultural customs.China county tourism has experienced more than and 20 years of growth,in the form of some stable development path,and achieved some tourism performance,facing new challenges and new late in the new period,but also entered an important stage of transition,the need for county tourism development path of systematic thinking and exploring more deep.Identify factors influencing factors of county tourism development in the current and future development of tourism and predict the county tourism development path updates,not only is the inherent requirement of the rapid development of China county tourism economic health,but also the external environment is changing the objective needs.First of all,this paper studies the contemporary county tourism background and significance of the study of comparative analysis of domestic and international tourism background,current situation,evaluation and analysis are made on the development of tourism in our country,puts forward the research methods and research ideas.Secondly,this paper gives a detailed description of the theoretical basis of county tourism,such as location theory,sustainable development theory and so on.On this basis,and defines the basic concepts.Third,this paper takes Gongcheng Yao Autonomous County as an example,on the basis of understanding the basic situation of Gongcheng Yao Autonomous County and the current situation of tourism,the paper uses the software to carry on the empirical analysis to the local tourism data.Through the analysis of the data presented in front of there is no existing Gongcheng Yao Autonomous County of the rational use of the location,the lack of long-term development path;Yao culture remains to be deep,the national quality project has not formed;the isolated development of tourist attractions,publicity is not strong;the lack of road infrastructure facilities,traffic resources need to perfect a series of tourism.Finally,this paper puts forward the tourism path and Implementation Suggestions of Gongcheng Yao Autonomous county.The location advantage of Gongcheng tourism in Gongcheng County,leveraging the development of Yangshuo tourism;mining Yao culture,actively develop the Yao ethnic characteristics;strive to build global tourism,strengthen the publicity of tourism projects;to strengthen the tourism infrastructure construction,promote the path to accelerate the development of county tourism,and the government plays the leading role,the tourism market operation;brand shape,realization of Yao culture tourism;launch county tourism demonstration base,to carry out differentiated competition;the government led implementation planning,implementation measures of construction units involved in the planning,in order to provide some reference for the tourism development of Gongcheng county.