Minority Autonomous County County Tourism Development Strategy

Activily promoting the economic development of counties is a very important policy of Chinese government. The county economy of ethnic group needs more attention and promotion than other regions. So studying in this area can be helpful in cultivating the economic development of ethnic groups so as to consolidate the unification of our country. This article tries to find the appropriate strategies for the development of tourism industry in ethnic area, based on the case of Ledong Li Nationality Autonomous County. Ethnic county tourism has three features:government-leading, strong adherence and pro-poor. It concludes that the development of ethnic county tourism should pay attention to the role of government, activily participate the co-operation, find its own feature and get the balance between planning and protecting. Besides, this article also bases on the development of Hainan international toursm island project. So it is helpful for Ledong to strengthen its competitive power.The whole paper includes six parts. The first part introduces the background, meaning and meathods of this paper. The second part makes clear the basic conception and the overview of academic research. The third part gives an introduction of the case. The forth part uses SWOT to make an analysis of the case. The fifth part analyzes the appropriate strategies of ethnic county tourism. Th last part makes the conclution and the further research direction.