The Research On The Development Strategy Of Shenzhen L District Urban Construction Investment Company

Local financing platform's main business includes urban infrastructure investment and construction,land development,state-owned assets management according to the authorization of the government and investment in related industries.In the specific business operation,the platform is generally with the help of government credit or government support for the financing of urban infrastructure,but the degree of marketization of its business is low,and it does not have the ability to make profits.With the development of the market economy,the product of this particular period is becoming more and more anachronistic,but it still retains a large number of resources,and at the same time it is faced with a huge opportunity for new development.There is still a huge possibility of making new contributions to the management and development of the city.LGCI is one of the three state-owned enterprises directly funded by the L district government.Under the background of the macro-policy environment adjustment of government financing platform and the deepening of stateowned enterprise reform,The company needs to accelerate the transformation and development to the direction of collectivization,specialization and marketization.This paper attempts to make a comprehensive evaluation,analysis and diagnosis of the internal and external resources and capabilities of an enterprise,and from the perspective of competitive advantage,to determine the resources and capabilities that can enable the company to gain competitive advantage,and to formulate the strategic positioning of the enterprise.And choose the strategy that enables the enterprise to maximize the use of its resources and capabilities to explore opportunities in the external environment.Finally,according to the actual situation of enterprises,set up strategic objectives for enterprise transformation and development,formulate strategic planning,and put forward four strategic implementation measures to provide theoretical guidance for enterprise transformation and development.Further,it can provide ideas for the development of similar enterprises,and provide a reference for local governments to support the transformation and development of local financing platform.