The Influence Of Consumption Situation On The Intention Of Using Bike Sharing

As a new urban transportation mode,shared bicycles have gradually become the focus of attention from all walks of life.In order to better help shared bicycle companies analyze the travel needs of urban residents and facilitate urban managers to better serve emerging markets,people gradually focus on the demand analysis of urban shared bicycles.As a consumer subject,consumers' willingness to use in the choice of short-distance travel tools often determines their traffic consumption behavior.At present,the research on the willingness to share bicycles is mainly focused on the research from the perspective of consumers themselves and the competitiveness of consumer goods.The consumption situation as an important part of consumption has not received due attention.Researching the whole process of selecting a shared bicycle service based on the consumption situation,following the "external factor-willingness to use-behavior intention" technology acceptance model,starting from different consumption scenarios,the consumer willingness to use as an important research object,and will consume Perceived income and perceived loss as adjustment variables are analyzed from the perspectives of functional value,emotional value,cognitive value and capital cost,and other costs to explore the environmental context(physical situation,organizational situation,society)in the objective consumption situation.The impact and mechanism of context and task context on shared bicycle use preferences.After analysis,it is found that:(1)the willingness to share bicycles will positively promote consumer behavior;(2)the objective consumption situation has a significant impact on the willingness to share bicycles;(3)consumers' perceived value has different direction adjustment effects.Based on the above analysis conclusions,it provides a more comprehensive research idea for the future development and supervision of urban shared bicycles.