Research On The Application Of Big Data In Corporate Financial Decision-making

Big data is the innovation-driven engine and the booster of industrial transformation under the new China's economy.It promotes the reform of management methods,the restructuring of industrial value chain system,and the cross-industry data fusion and collaborative innovation.In September 2015,the action outline of promoting big data development released by the state council has set up the mass data development as a national strategy.In the era of big data,financial management is the core element of an enterprise's overall strategy.Enterprises can make more accurate decisions by analyzing a large amount of data.For financial personnel,they must master more advanced technology to deal with the challenges brought by big data;For financial managers and decision-makers,they should re-examine and consider the impact of big data on financial work,and improve their decision-making ability to cope with environmental changes.In this context,it is particularly urgent to study the application of big data in practice.Therefore,this paper focuses on the study of big data application and its problems in practice.Based on the information asymmetry,principal-agent and risk management theories,the article firstly analyzes the influence of big data on financial decisionmaking mechanism in four dimensions,on how to enhance the prediction information from big data base,on how to improve the pertinence of the decision-making,on how to build the new competitive advantage,and how to promote the dynamic decisionmaking.Secondly,through the analysis of big data specific cases in the financial decision-making of group corporation A,this paper focuses on the management pain points and the effect on solving problems through the big data platform.Finally,a big data experience summary and outlook is made through the group A big data platform application.The study finds that through the application of big data,group A has achieved higher economic benefits in purchasing management,production control,capital budget and investment decision.It can be concluded that in the era of big data,massive data can provide in-depth services for enterprise decision-making,break down business and financial barriers,improve decision-making efficiency and quality,optimize organizational structure and personnel,and enhance prediction and early warning capabilities.The application of big data tools has become the key to assist financial decision-making and enhance enterprise value.