Research On The Status Quo And Countermeasures Of Rural E-commerce Poverty Alleviation In Jiyuan City

In recent years,with the rapid development of China's economy,people's quality of life has been greatly improved,and poverty reduction and poverty alleviation work has achieved fruitful results.But according to a government report,China's task of eradicating poverty and preventing a return to poverty remains daunting.Especially in remote rural areas with harsh natural conditions,the poverty alleviation method of government assistance alone cannot fundamentally change the poverty situation.In this realistic environment,the concept of targeted poverty alleviation emerges at the right moment.As a mode of targeted poverty alleviation,e-commerce poverty alleviation opens the channel for agricultural products to be sold to the national market,realizes two-way connection between production and sales,improves the added value of agricultural products,and provides more opportunities for farmers to improve their income level.Accurate poverty reduction strategy in the country background,the article electricity poverty alleviation prominent jiyuan interviews and questionnaire survey research,and through the analysis of electrical business results for poverty alleviation,jiyuan city countryside electricity poverty alleviation and development present situation,found that jiyuan city rural electricity problems of poverty alleviation and the insufficiency,the literature analysis of domestic electrical business case for poverty alleviation,draw lessons from the successful experience,put forward the countermeasure and the suggestion of electricity,poverty alleviation,provide reference for rural electricity jiyuan city poverty alleviation work.The study found that e-commerce poverty alleviation,as an important means of targeted poverty alleviation work in jiyuan city,has achieved phased results.Meanwhile,there are certain problems,which are mainly manifested in the insufficient supervision of e-commerce market order and the inaccurate implementation of poverty alleviation policies.Weak e-commerce infrastructure,poor logistics and transportation in poor areas,poor network signal;Single fund support policy,poor households difficult to start a business;Electric businessman is in short supply,training difficulty is big;The market competitiveness of agricultural products is small,the difficulty of on-line;The government,enterprises and farmers have prominent problems in e-commerce poverty alleviation,which hinders the rapid development of e-commerce poverty alleviation.In order to better play the role of e-commerce in poverty alleviation work,the government must do a good job in high-level design,further improve the relevant legal system,improve the security supervision mechanism of e-commerce development;We will improve the logistics and transportation system and increase the construction of rural roads,warehouses,networks and other infrastructure.We will increase government financial support and introduce a new financing model for e-commerce enterprises to alleviate poverty.Pay attention to the training and education of e-commerce talents,improve the soft power of rural households to participate in e-commerce poverty alleviation;To build the characteristic brand of agricultural products,improve the degree of standardization of agricultural products,in order to build a long-term mechanism of poverty alleviation and development rural e-commerce in jiyuan city.In this paper,the innovation point lies in the selection of remote mountainous jiyuan city of henan province as the research object,in henan province and even the Midwest rural poverty in China has a very good reference value,by starting from the present situation of electricity,poverty alleviation,on the basis of stakeholder theory,analysis of the government,enterprises and farmers in poverty alleviation and the problems existing in the electricity,more operable Suggestions.