Optimization Design Of Performance Evaluation Index For Sales Employees In L Real Estate Enterprises

In recent years,the real estate market has faced severe challenges.The state and local governments have introduced strict control policies on housing prices.Many policies have greatly affected the development of real estate companies.In the real estate industry in China,sales staff have always been the backbone,and the development trend of a real estate company It relies heavily on the performance of sales staff.Excellent sales staff are related to how the real estate company benefits and to the future development of the real estate business.Therefore,real estate companies are competing for excellent sales talents.Facing the fierce competition for talents,real estate companies urgently need to build a good performance assessment index system and a reasonable performance assessment index system,which is an important tool for rewarding and punishing sales staff.For the sales staff with excellent performance evaluation,the company provides reasonable reward and punishment standards.Therefore,it is necessary to attach importance to the construction of a reasonable sales staff performance evaluation index system,both in terms of ideology and action.And the future performance is related to the healthy development of real estate companies.This article uses L real estate companies as a research sample to construct the performance appraisal index system for its sales staff,and mainly draws the following research results:(1)Collect and organize the main deficiencies in the performance appraisal of L real estate companies through questionnaire surveys.The results of the questionnaire show that appraisers and sales staff have serious lack of basic understanding of sales staff performance appraisal,performance appraisal indicators are at a distance from the company's strategic goals,performance appraisal indicators deviate from the actual development of the company,and the appraisal implementation process lacks certain transparency and rationality.In the performance appraisal process,communication was not in place,and the applicability of performance appraisal results was not wide enough.(2)Aiming at the above-mentioned shortcomings,the performance evaluation index design principles that should be established in the performance evaluation are proposed,and the BSC and KPI methods are used to construct the performance evaluation index system for sales staff in L real estate companies.The AHP is used to determine the index weights.The following specific safeguards for effective implementation of performance evaluation are proposed: create a good performance evaluation atmosphere,improvethe performance evaluation operation mechanism,improve performance evaluation communication and feedback mechanism,and establish a reasonable performance evaluation result application mechanism.It provides a reference for the improvement of the performance evaluation of L real estate companies and guarantees the continuous improvement of their performance evaluation system.