Research On The Financial Competitiveness Of O-film Based On Harvard Analysis

At present,the global smartphone market has entered the stage of stock innovation.Many new elements,such as multi-camera,3D camera,off-screen fingerprint identification,folding screen and so on,have successively appeared on the latest flagship models released by various cellphone manufacturers.The main driving force for the growth of smartphone market has gradually shifted from the increase of the quantity of cellphone to the increase of the value of per cellphone.O-film,deeply engaged in the field of optical photoelectricity for nearly 20 years,with the huge accumulation of technology,the design ability of advanced product and the innovated management mode,has become a reliable partner in the whole value chain by rapid development based on integrating vertical integrative industrial chain.The company's main business includes micro camera module,touch screen and touch display full fit module,fingerprint identification module and intelligent automobile electronic products and services.Based on the theoretical research and practical explorations from competition strategy at home and abroad,accounting policy and financial analysis,this paper analyzes O-film's macro,industrial and internal environment by using the Harvard analysis framework and the strategy as a starting point.And this paper makes accounting analysis of O-film from the aspects of accounting policy identification and evaluation,evaluation of information disclosure quality and so on.From the profitability,operation ability,debt paying ability and development ability,this paper reveals its financial competitiveness and management level,and then puts forward improvement strategies for the existing operation problems of O-film.The main conclusions are:(1)In the environment of smartphone industry entering stock market and intensified industry competition,O-film chose to focus on the optical field by concentrating various resources.It ensures the company's comprehensive competitiveness and stabilizes the company's leading position in the industry through extending to the upstream materials and components,joining the integration of software algorithms,opening up market growth space with high-end products,and building industry technical barriers;(2)O-film is facing opportunities and challenges.On the one hand,the domestic environment,such as “one belt,one road” policy,Chinese 2025 strategic layout and the policy adheres to innovationdriven,green development,quality priority and structural optimization in the industry,creates a favorable environment for O-film.One the other hand,at present,with the industry entering the stage of stock innovation,and the industry' concentration continues to improve,O-film also faces threats and challenges of competition,potential entrants and substitutes,as well as the pressure of weakening the bargaining power of products and services and slowing down the improvement of business performance;(3)The depreciation period and method of fixed assets,the method of withdrawing accounts receivable and bad debts,and the inventory are the key accounting policies of O-film.O-film can fully disclose information in accordance with laws and regulations;it prefers accounting policies that can improve current performance and accounts for a relatively high proportion in bad debt provision of accounts receivable,while the early provision of inventory is relatively inadequate;(4)In the past three years,O-film has declined its profitability,weakened its operation ability but it is generally stable.Although O-film with high debt repayment risk,its development momentum has been weakened by the impact of the industry downturn.Among them,the improvement of O-film's operating profit margin is the main focus of its financial competitiveness;(5)In order to enhance the core competitiveness of the company and realize the company's bright blueprint and prospect,O-film should make some actions.Firstly,focus on the strategy and give full play to the group effect.Secondly,continue to increase R & D and improve industry barriers.Thirdly,improve management system and control production cost.Fourthly,strengthen production management and process control.Fifthly,optimize financing channels and avoid financial risks.Sixthly,consolidate existing advantages and improve the core values.