Financial Analysis Of Beijing Enlight Media Co.Ltd.,Based On Harvard Analysis Framework

With the rapid development of China's economy and the upgrading of the national consumption,film and television entertainment has gradually become the first choice of public leisure consumption.In this context,the film industry continues to expand the size of the market,from 2 billion 620 million yuan in 2006,the rapid growth of the value of 2015's $44 billion 69 million,in the average annual growth rate of up to 32.61%.The investment rate of return makes the film and television industry investment has gradually become a hot topics which markets concerned,favored by investors in the equity investment market and stock market.This paper selects the Enlight Media which is a representative of the television media industry listed companies,using the Harvard analysis framework,with its 2013 to 2015,the annual report and announcement as the basis,through the discussion and evaluation of the quality of earnings and condition of assets,made combination of strategy and development prospects of the company carries on the analysis,and so found the advantages and problems of business development in the Enlight Media company,and according to the characteristics of the industry and the company itself,to forecast the financial situation of the Enlight Media of the next three years,at the same time make a reasonable price according to the company's stock estimate,determine the value.Found in the process analysis and Research on corporate finance in the Enlight Media company,film and television industry company's financial data often have common characteristics,such as revenue uncertainty,less fixed assets,more capital and talent,a huge amount of investment related columns and so on,these features increase the investment risk,makes the film industry investment significantly different from the traditional industry,and more similar to the VC firms.Therefore,when analyzing the investment value of the film and television industry,we should focus on the analysis of the above indicators,pay more attention to risk prevention.