Study On The Development Of Village Homestay Based On Tourist Perception

In recent years,rural residential accommodation has attracted widespread attention,and has shown a rapid development trend.It attracts more and more tourists with the characteristics of letting people experience local customs,feeling the enthusiasm and service of people's hosts,and experiencing life different from the past.The hot rural residential market not only promotes the development of local economy,but also increases farmers'income.Tourist perception of rural residential accommodation is the subjective perception of the whole journey of rural residential accommodation in the process of tourism,which directly affects tourists'willingness to revisit and tourism decision-making.Therefore,it is also very important to study and analyze the perception of tourists in rural residential quarters.From the perspective of tourists,this study included the perception of rural residential quarters in the scope of the study,explored the problems in the development of rural residential quarters,and accordingly put forward relevant countermeasures and suggestions.In this study,Hongcun Scenic Area in Anhui Province was selected as the research area.Through the methods of literature analysis,questionnaire survey,field investigation,qualitative and quantitative analysis,the existing literature and data were analyzed.At the same time,questionnaires were sent out through field visits to investigate tourists' pre-visit expectations and actual perceptions of rural residential accommodation.The data were collated and analyzed after the questionnaire was collected.Therefore,the countermeasures and suggestions are studied.The study found that:(1)Tourists have great expectations before staying in rural residential accommodation,and they are very interested in such kind of residential accommodation as old buildings in ancient streets and towns.Therefore,Hongcun scenic spot residential quarters are still very competitive,so it is imperative to build the brand of Hongcun residential quarters.(2)However,most tourists are not very clear about the perception of rural residential accommodation,coupled with their previous bad experience,leading to tourists still have concerns before they move in.Therefore,to strengthen the promotion of residential accommodation,to give tourists a new good impression.(3)The actual survey found that the respondents tend to be younger groups,and the proportion of women is high,so young popular and caring elements should be added to the design.(4)Tourists are more concerned about the hardware facilities of residential accommodation,so it is very important to improve the hardware conditions and infrastructure of residential accommodation.Therefore,the overall grasp of tourists' perception can make the rural residential quarters more perfect on the basis of the existing,and have reference value for the future development of residential quarters.