Research On Services Marketing Strategy For SSF Financial Products Of ABC Jilin Branch

With the growth of social and economic development level,people's concept of asset preservation and appreciation has gradually improved,and a single bank's regular savings deposits have been unable to meet financial management needs.However,in view of the socio-economic situation in Jilin Province,people are more inclined to choose funds to use financial management products with flexible,stable returns and low risks.In recent years,with the rapid development of commercial banks in the same industry,competition in the wealth management product market has also intensified,and the pressure on the Agricultural Bank of China Jilin Branch has gradually increased.The personal wealth management products of commercial banks under the influence of Internet financial wealth management products are under tremendous pressure.Commercial banks must actively introduce marketing management measures to meet the challenges.The Agricultural Bank of China Jilin Branch has a large customer base and has a brand advantage.How to retain customers with a distinctive and competitive financial management product,so that they can continue to be loyal customers of Agricultural Bank,which will become China Agricultural The bank's Jilin Province branch's wealth management market is the top priority.The Agricultural Bank of China Jilin Provincial Branch's SSF Financial Products is a net worth wealth management product that the Agricultural Bank of China has launched after the “new asset management regulations” and “new wealth management regulations”.Under the new asset management rules and new wealth management business rules,The differentiated trend of bank wealth management products is gradually emerging,and the bank's financial transformation supervision guidelines have become clearer,while also increasing the internal driving force of the bank's own transformation.This article takes the financial products of the Agricultural Bank of China Jilin Province branch as the research object,analyzes the marketing management status of the agricultural products of the Agricultural Bank of Jilin Province branch,and the existing marketing problems and causes by reading relevant literature at home and abroad and learning the related marketing management theory.Identify some problems that need to be optimized and solved.For example,the function of the product itself still needs to be improved,the product promotion channel still needs to be widened,and the professional service level of marketing management personnel still needs to be improved.It also analyzes the causes of the problems,including employees' lack of active marketing awareness,insufficient product innovation awareness and insufficient management of financial management marketing teams.Afterwards,from the macro and micro perspectives,the marketing environment of the ABC Jilin Branch's constantly paid wealth management products was analyzed.The SWOT analysis method is used to explain the advantages,disadvantages,opportunities from external sources,and threats faced by the ABC Jilin Branch's always-paid financial management products to meet the requirements of marketing management.In this article,using the marketing environment and market segmentation theory,through market segmentation,target market selection and market positioning to target the target customer base of financial product sales of Agricultural Bank of China Jilin Branch.Combined with the above analysis and the actual operating conditions of the Agricultural Bank of China Jilin Branch,the marketing strategy of the always-paying wealth management product was formulated,which was displayed in seven aspects: product,price,channel,promotion,human resource management,service process management and tangible display.It has formulated the marketing strategy and implementation guarantee for the financial products of the Agricultural Bank of China Jilin Province branch.This strategy can not only improve the competitiveness of the current Agricultural Bank of China Jilin Branch's always-paid wealth management products,but also create a distinctive net worth wealth management product brand and improve the competitiveness of the same industry in the Agricultural Bank of China Jilin Branch.Strengthening marketing risk management,human resource management and corporate culture publicity can effectively ensure the implementation of this marketing strategy.tion can effectively ensure the implementation of this marketing strategy.