Research On The Transformation Strategy Of China Construction Bank Of Songyuan Branch

As the world's economic and social development co mes to the Internet era,the technological innovation,management concepts and business models of traditional industries are being profoundly changed by the Internet.The explosive development of the Internet financial market has brought great pressure to commercial banks in the context of economic downturns and narrowing interest spreads.The traditional bank's transformation and promotion methods are incomplete,unprofessional,non-specific,and difficult to implement.More and more prominent.The domestic banking industry must not only participate in competition under a strict regulatory system,but also withstand the strong impact of the Internet financial economy.At the same time,the country's full opening of the financial market has introduced more competitors,accelerated market competition,and further compressed The profit margin of the bank.As the primary position for commercial banks to provide a full range of financial products and services,business outlets play an important role that cannot be replaced in terms of banking business development,customer maintenance,and competitiveness enhancement.In order to make commercial banks develop better under the wave of Internet finance,this article selects the research object of CCB Songyuan branch behavior research and selects the topic "Research on CCB Songyuan Branch Network Transformation Strategy".The article first takes the business outlets under the jurisdiction of China Construction Bank Songyuan Branch as the research object,deeply analyzes the significance of banking outlet transformation in the context of Internet finance,determines the research goal of enhancing the core competitiveness of outlets,and summarizes related research at home and abroad and interbank outlets.Based on the direction of transformation and development,point out the main problems existing in the business outlets of CCB Songyuan Branch,and analyze the reasons for the problems.Secondly,analyze the internal and external environment of CCB Songyuan Branch.The external environment mainly analyzes the economic environment,technical environment and industrial environment,and uses the Porter Five Force Model to analyze competitors,potential competitors and substitutes,and buyers.Study the five factors of bargaining power with suppliers;the internal environment mainly analyzes Songyuan Branch's corporate resources,corporate culture,marketing and innovation capabilities.The SWOT analysis tool is used to analyze Songyuan Branch's strengths,weaknesses,opportunities,and threats.The SWOT analysis matrix matches the Songyuan branch to find the corresponding transformation strategy.Finally,the article combines the current operating conditions of Songyuan Branch,on the premise of improving customer satisfaction,optimizing outlet service efficiency,and increasing employee happiness index,formulate a detailed outlet transformation plan,and to ensure the effective implementation and promotion of outlet transformation,from Organization,personnel,technology,r isk management and other aspects of follow-up safeguard measures.This article has conducted a systematic analysis and research on the branch transformation of CCB Songyuan Branch,and puts forward the main points of the branch transformation work to promote the branch from "traditional" to "personal" and the service work from "product-driven" mode to " "Customer demand-driven" mode change,improve business upgrades,improve service efficiency,enhance customer stickiness,and strive to better maintain the customer perspective,improve customer satisfaction,in the fierce competition in the financial field,break the ice,and ultimately increase market competition force.