Study On The Influence And Countermeasures Of Internet Finance On Jiangxi Branch Of China Construction Bank

"If the bank does not change,Ali will change the bank." While the entire banking industry is singing for the Internet technology to push it forward,the invasion of Internet finance to commercial banks has quietly come,even threatening the survival and development of commercial banks.The catfish effect brought by Internet finance has brought vitality to the original commercial banks.The unique mode of Internet finance has broadened the thinking for traditional commercial banks to explore innovative development.The two will gradually evolve from competition to integration,and will also urge traditional commercial banks to adapt to the development of the new era through continuous innovation.Based on the case study of the Jiangxi branch of China Construction Bank and the theoretical research and practical exploration results of Internet finance,commercial bank transformation and financial innovation at home and abroad,this paper analyzes the main modes of Internet finance development,compares the advantages and disadvantages of Internet finance and Jiangxi branch of China Construction Bank from the aspects of operation cost and efficiency,access threshold,liquidity degree,asset strength,customer resources,products and risk supervision,and explores the impact of Internet finance on Jiangxi branch of China Construction Bank,and then puts forward the development strategy of Jiangxi branch of China Construction Bank under Internet finance.The main conclusions are as follows:(1)With the continuous promotion of "internet plus",internet plus Finance has become the focus of financial industry and the driving force for the transformation and development of commercial banks to a certain extent.The integration of Internet and finance will greatly promote the innovation of commercial banks' financial services.(2)At present,the main mode of Internet finance in China has the advantages of lower operating cost,higher operating efficiency,lower access threshold and faster realization of science and technology compared with the existing business operation mode of Jiangxi Branch of China Construction Bank.At the same time,it also has the disadvantages of weak asset strength,lack of customer resources,single product type and lack of risk supervision.(3)Internet finance,with its unique advantages of science and technology and e-commerce,has exerted great influence and impact on the main businesses of Jiangxi Branch of China Construction Bank,such as deposit,loan,intermediary business,payment and settlement,diverting its business volume,weakening its position as a financial medium,and finally forcing Jiangxi Branch of China Construction Bank to decline its profit function and level;(4)Faced with the impact and challenges of Internet finance in the digital era,Jiangxi Branch of China Construction Bank will focus on transforming and restructuring from three dimensions: enabling at the B end(Bussiness end),breaking through at the C end(Customer end)and connecting at the G end(Government end).Specifically,through innovative financial technology,training professionals,optimizing network layout,streamlining business processes,building data platforms,optimizing marketing channels,implementing the Blue Ocean strategy and laying out inclusive finance and other measures,China Construction Bank Jiangxi Branch will enhance its market core competitiveness and promote its sustainable and healthy development.