Study Of The Marketing Strategy Of Health Food Of Jilin SG Group

China’s overall economic strength has been continuously enhanced and the national economy has been making steady progress.At the same time,the national per capita income level has also been greatly increased,which leads to the continuous improvement of people’s requirements for living standards and provides a steady stream of consumption power for the development of the healthy food industry.In recent years,the healthy food industry has ushered in a peak of development.The overall annual growth rate of the industry has been increasing steadily,maintaining an average annual growth rate of 5%-8%.In 2018,China officially released the blue book of health management.Therefore,health will be the normal development in the future,and the healthy food industry will also occupy an irreplaceable position in the market economy.Many food manufacturers are changing with the trend,innovating their market production and operation forms,expanding their distribution channels and catering to consumers’ consumption needsOnly by satisfying the external market and the internal requirements of-the enterprise at the same time can Jilin SG group achieve its strategic objectives and promote its long-term development in the future.Combining with the specific marketing status quo of SG group,observe its marketing activities,collect market food industry is now running stage,the group’s marketing data,as well as the external competitors by using the relevant marketing theory,such as 4 p,4 c theory,porter five model,SWOT model,etc.,analyze the pros and cons of enterprises in the market operation and sales activities.This paper attempts to establish a new modern marketing system of SG group by positioning its strategic objectives and centering on its core demands.Make detailed sales task and plan,based on the old and new target customers and markets,balance the two consumers demand,change the single operating sales model,so as to expand new marketing channels.To put forward concrete and feasible operational Suggestions in actual operation;Through the feedback to further dig out the shortcomings still exist in each link,put forward the corresponding solutions;Provide reference for the same type of enterprises in the industry.